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Your Customer's Backside

What is a 360-degree view of the customer, anyway? And do you really want one? After all, admiring the backside of your customer isn't likely to win you any additional brand loyalty. Not of the kind you would want, anyway... I read a post today by Bill Inmon, who was disturbed by a writer's claims that it was possible to "create a 360 degree view of the customer from structured data sources using demographic data." The gist of Bill's...