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Being an effective marketing leader with Mark Evans, Direct Line Group

Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomes Mark Evans, Managing Director Marketing and Digital at Direct Line Group. They talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, advertising effectiveness, transparency, and why curious marketers love a good challenge. Mark draws on years of his professional expertise from Petco and Mars, love of running for a cause, and...