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Top WordPress Questions Coaches Ask and My Answers

I run a little Facebook group called, Set Up Your Coaching Website on WordPress to help coaches get the tech in place, learn the basics of WordPress to get online and forge the coaching business of their dreams. Join us — it’s newbie heaven ;P If you’re just getting started, this video, Set Up WordPress (opens in a new tab), will help. You can also quickly Learn the Lingo of WordPress (opens in a new tab), and use this video,...

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What’s your coaching super skill? (Hidden Website Tip Inside)

There’s a reason that you’re very good at: goal-setting, listening, challenging, creating safety, adding humor, being encouraging, reflecting, or [insert-fave-coaching-skill]. It’s a natural strength of yours. If you look closely, I bet many of your clients/friends/people come to you for a dose of that talent. If you’re a patient, non-judgmental listener, showing lots of acceptance, you’ll probably find that sensitive people...

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HAVE ‘EM AT HELLO – A HOMEPAGE TIP TO ENGAGE VISITORS

Want people to contact you from your site? Then, you’ve gotta win em over from the second they land.  It’s like a movie, book, or YouTube video — where everything matters from the opening to the content, to the crescendo, to the resolution, to the finale.It’s a “user experience” as interface designers call it.It’s the first step in “designing to attract” as Kenn calls it. 😉 So, the homepage, what’s its job?It...

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Stuck on Your Coaching Website?

Who is spending forever on their website? Overthinking content? Failing to launch? Stuck on their niche, etc.? Raise your hand. I know you’re out there! Did you know that projects will grow in complexity, confusion, and chaos the more time you give it for completion? The more time you give it, the bigger the mountain from that molehill. And the quality will be worse than if you made a concerted, focused effort in a shorter (but...

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A Quick Tip to Write Excitingly

When creating content for your coaching website, mix and match your “coaching benefits” with “client benefits.” What do I mean by this? I wrote a long blog post from a lengthy discussion a wee-while ago in a coaches group about what topics clients love to read about on a coach’s website. Ultimately, clients pay for coaching to “benefit,” and if you can show those results/outcomes/value-points in your copy, it’ll make...

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Are you blogging? A tip boost traffic from Google.

Are you a coach who is blogging? If so, then here’s a tip boost traffic from Google. It’s amazeballs when someone searches on Google, finds your website, and contacts you for help. It’s doubly fabulous if they are a good fit, well-behaved, and easily pay your rates. That’s the dream. It’s priceless to have regular clients, money in the door, and make a meaningful impact on others — and hence the world — and more hence,...

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Writing about coaching is HARD! Try this …

Web copy can be rough — about me pages, services, homepage, blogs, etc. You gotta pull it together, but the word can be elusive. Right? You’ve got idea overload, writer’s block, overwhelm, and TMI (too much info online) that can be debilitatingly dizzying. The classic coaching state of being is called STUCK! When I find myself like this, this magic question works like a charm … For this [page, article, post], if I could only...

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Ever hear the saying, “publishing is the new advertising”?

Truth to it? For me, it’s gold because creating good content is fabulous for getting the word out without being cheesy, salesy, or pestery. ;D Google loves it too, and thus sends you traffic. Plus, well-written articles build your credibility as a so-called “expert.” Though I don’t like the word expert too much, I do think that good content builds trust, shows commitment to your industry, and shows you care about people....