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Love Is: How Chrissie Lam Empowers Female Artisans

We talk to SharkTank alum Chrissie Lam about her Love Is Project journey.How Chrissie created the original love bracelet in Kenya,transformed a personal photo project to a viral social media campaignand then launched it as e-com brand.Show LinksLove Is ProjectSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave...

  • Kurt Elster
    K
  • Chrissie Lam
    C
1 min read
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How TikTok Revitalized This Pandemic-fatigued Merchant

In June 2019, Cesar Torres joined us to share the unusual story of how he turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.Then, the pandemic hit and he experienced what we all did: the crushing desperation of not knowing what's going to happen. He understandably became increasingly demoralized... until he found his voice again through TikTok and Twitch.It's a...

  • Cesar Torres
    C
  • Kurt Elster
    K
1 min read
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The Most Common CRO Blind Spots

Returning for his fourth appearance is Nick Disabato, ecommerce conversion rate optimization wunderkind.On today's episode: an airing of grievances around merchant's approach to conversion rate optimization.We talk through the common mistakes in methodology & management, and your top missed opportunities.Show LinksDraftBaymardSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for...

  • Kurt Elster
    K
  • Nick Disabato
    N
1 min read
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New Year's Resolutions for your Shopify Business

Now through January we’ll see an influx of new listeners. (Welcome!)We asked our new listeners, "what’s your number one question as you grow your Shopify store?"And to our established merchants, we asked, "what do you wish you knew when just starting out?"Today, we’ll talk through the top comments and turn those into actionable New Year's business resolutions.SponsorsFree 30-day trial of Zipify OCU - (To...

  • Kurt Elster
    K
  • Paul Reda
    P
1 min read
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Stumped by SMS? Ask the Expert.

Worried mobile messaging will annoy your customers? Not if you do it right.We ask SMS marketing consultant Arri Bagah listener submitted questions like...What do people really want when they sign up for SMS?Should we get into SMS if we’re not based in North America?How often to mass broadcast?Arri Bagah became an expert in the mobile messaging space and is invited to speak at large conferences including Traffic and Conversions...

  • Kurt Elster
    K
  • Arri Bagah
    A
1 min read
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Black Friday 2020 Data Download

From the start of Black Friday in New Zealand through the end of Black Friday in California, Shopify merchants saw a 75% increase in sales from Black Friday in 2019. By 8:00am EST, merchants on Shopify collectively had crossed $1 billion in sales.“We’re thrilled with the Black Friday sales generated by the businesses on Shopify. In just a single day, merchants around the world produced more than 80% of the sales of the entire...

  • Kurt Elster
    K
  • Paul Reda
    P
1 min read
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What Every Merchant Should Know About Theme Development

In this episode, we'll talk to one of the most experienced Shopify theme developers on the planet: Anne Thomas.You'll learn...how to audit your theme for performancethe common pitfalls to avoid with your themelearning enough development to be dangerousa user testing crash courseAnne Thomas is an experienced web developer who has helped create some of the best Shopify themes in the market. She spent almost 5 years at Out of the Sandbox...

  • Kurt Elster
    K
  • Anne Thomas
    A
1 min read