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WATCH: How advertisers can navigate the death of third-party cookies, according to execs from Mars Petcare, R/GA, The Washington Post, and The Trade Desk

The ad industry is undergoing massive changes in the privacy era. Apple, Google, and others are making changes that will limit how advertisers target and measure ads while new privacy laws like the California Consumer Privacy Act and Europe's General Data Protection Regulation are clamping down on how marketers collect and use people's data. At stake is the $332.84 billion that eMarketer expected marketers to spend on digital...