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We Want to Hear From You: Take the GRIT Survey

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT Survey. It’s now time for the latest version of GRIT, and we’d like to ask you to take no more than 20 minutes to share your experience and opinions with us. In...

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Interview with the IIeX North America 2019 Competition Winner, UXReality

One of the first lessons an entrepreneur learns is that your business plan is brilliant until you actually start the business; the best strategy in the world must adapt to the reality of empirical evidence and experience. What this often means is leaders learn to adapt and pivot as needed. They refine their vision as they go. They persist, learn, iterate, and get better. And often, the version of the company that is successful is...