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CEO Series: Interview with Eric Salama, CEO of Kantar

After months of rumors, the news hit a few weeks ago that Bain Capital was acquiring 60% of Kantar. DRNO had the details: WPP has agreed to sell 60% of its data, research, consulting and analytics business Kantar to private equity firm Bain Capital, in a deal which values the whole of Kantar at around £3.2bn ($4.0bn). WPP CEO Mark Read is currently driving a turnaround strategy and in March announced a formal process to sell Kantar – home to the agencies formerly known as TNS, Millward Brown and Lightspeed – with WPP retaining a...

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The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List

For almost a decade, the GRIT Top 50 has become one of the key metrics many companies use to understand their position in the marketplace. It has also become a badge of “bragging rights”, with many companies proudly proclaiming their rankings in their own marketing campaigns. However, being on the GRIT Top 50 serves a far more useful purpose than an accolade; fundamentally, it is a brand tracker using the attribute of “innovation” as the key metric. It has become a reliable way for the players in the insights and analytics ecosystem to...

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New GRIT Top 50 Released in Business and Innovation Report

The 25th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2019, is here! For several years we have designated each wave of the GRIT Report by referencing the quarters that it covers, but earlier this year we decided the GRIT program needed a refresh, and as part of that we have restructured each report topically to focus on different aspects of the industry. Thus, this can be considered the inaugural edition of the new GRIT Business & Innovation Report. Business & Innovation As the name...

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Interview with the IIeX North America 2019 Competition Winner, UXReality

One of the first lessons an entrepreneur learns is that your business plan is brilliant until you actually start the business; the best strategy in the world must adapt to the reality of empirical evidence and experience. What this often means is leaders learn to adapt and pivot as needed. They refine their vision as they go. They persist, learn, iterate, and get better. And often, the version of the company that is successful is pretty different than the original. No company is a better example of that than CoolTool, and recently their hard...

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Get Your Voice Heard in the GRIT Survey

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT Survey. It’s now time for the latest version of GRIT, and we’d like to ask you to take no more than 20 minutes to share your experience and opinions with us. In order to publish the Report, we need your participation in the survey. This edition will feature: Drivers of...

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Interview with Alex Hunt, CEO of PRS IN VIVO

Last year Alex Hunt made news in the industry when he transitioned from President at System 1 Group to assume the role of CRO at PRS Invivo, and then shortly after became CEO. Alex has been a thought leader in the industry for many years and watching his journey has been reflective of the changes in the industry as a whole: rethinking traditional research approaches and models, growing innovative new companies, and transforming industry stalwarts to be positioned for success in a tech-driven marketplace. I consider him a kind of bellwether...

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The Newest Edition of the GRIT Report is Here!

The 24th edition of the GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2018 is here! You can also access all of the data, an awesome infographic of the Executive Summary, and the KnowledgeHound portal. You can access everything here. Welcome to the 24th edition of the GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2018. Perhaps more than ever before, GRIT is emblematic of both the need and the challenge of the market research industry. The need to provide clear direction...

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Voice Your Opinion in the Latest GRIT Survey

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT survey. It’s now time for the for the Q3-Q4 2018 wave, and we’d like to ask you to take no more than 15 minutes to share your experience and opinions with us. Help us take the pulse of the insights industry, and head over to the survey. This edition of the GRIT Report...

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Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

We generally don’t get into “breaking news” much here on the GreenBook Blog, but when my good friend, Alex Hunt, former President of System1 Research, lets me know he is the new Chief Revenue Officer of PRS IN VIVO, I thought it might be interesting enough to warrant this exclusive interview. We discuss what drove the change, what he is looking forward to in this challenge, and general trends in the insights industry.     My quick take: As more traditional players in the industry recreate themselves to adapt to the changes reshaping...

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IIeX Past, Present & (Very Exciting!) Future

For almost a decade, GreenBook has been working to build a global platform to support and drive innovation in the insights space. It’s been a bit of an obsession really. We experimented with lots of different ideas, relationships, and models on this journey. Some of these experiments worked great, some were less than stellar, but all of have been wonderful learning experiences. But the one that has had the most impact was the launch of the Insight Innovation Exchange conference series. IIeX was the brainchild of multiple conversations with...

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Market Researchers Recognised at the 2018 Ginny Valentine Awards

On Monday, June 11th, Fiona Blades, President & Chief Experience Officer, MESH Experience and co-founder of the Research Liberation Front, announced 4 winners of this year’s Ginny Valentine Badge of Courage Awards for Bravery in Market Research at IIeX North America. Unlike conventional market research awards, which typically celebrate marketing success or the rigour of a clever methodology, the Ginny Valentine Badge of Courage is awarded to those who fought long odds and showed exceptional determination to produce great market research....

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The Q1-Q2 2018 GRIT Report Is Here!

The 23rd edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2018 is now available! You can also access all of the data, two awesome infographics (the Executive Summary and our new GRITscape industry map), and the KnowledgeHound portal. You can access everything here. This edition features the “GRIT Top 50” brand rankings of research suppliers and buyers perceived to be most innovative (the closest thing to a brand tracker for the industry), as well as our expanding exploration of automation,...

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Why Is The Insights Startup Community Exploding?

It’s no secret I am a big fan of startups. In fact, much of the work we do at GreenBook Blog, the IIeX event series, and our sister company Gen2 Advisors is around supporting the startup community, and that has been the case for many years.  But this year, it seems as if the number of early-stage companies focused on the insights space has exploded. Perhaps the best indication of this growth is in the number of companies that will be in startup focused sessions at next month’s IIeX North America, a record-setting 44 companies! Never...

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Submit a Nomination for the 2018 Ginny Valentine Awards

Fiona Blades of MESH Experience and John Griffiths of Planning Above and Beyond are pleased to announce this year’s panel of distinguished judges for the 2018 Ginny Valentine Awards.   This year’s panel from around the world includes: Jessica Salmon, Head of Customer Value and Growth – Marketing, Telefonica UK Limited Maria Pocovi, CEO, Emotion Research LAB, USA Tony Costella, Director Central CMI, Global Commerce, Heineken International B.V. Netherlands Fi Bendall, CEO, Bendalls Group, Founder & Chair The Female Social Network,...