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    Authors ::

    Linda Bustos

    339 posts •


    getelastic.com getelastic.com 2022-03-09 19:55

    7 Business Models for Monetizing Digital Content

    This post was originally published Novemeber 4th 2012 and has been updated to include more descriptions and add relevancy.   In our latest...

    Linda Bustos
    L Linda Bustos
    7 min read
    getelastic.com getelastic.com 2020-09-20 05:38

    What's the difference between PBCs and Microservices?

    The shift from monolithic commerce platforms...

    Linda Bustos
    L Linda Bustos
    4 min read
    getelastic.com getelastic.com 2020-06-24 05:56

    How Herschel uses AR on product pages with headless commerce (and so can you)

    Augmented and virtual reality is gaining traction with brands and retailers...

    Linda Bustos
    L Linda Bustos
    7 min read
    getelastic.com getelastic.com 2020-06-11 04:56

    3 Ways AR and VR can help brands and retailers adapt to the New Normal

    Prior to COVID-19, analysts were bullish on AR and VR for retail and B2B...

    Linda Bustos
    L Linda Bustos
    4 min read
    Better BOPAC: 6 ways to improve curbside pickup in the “new normal”
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    getelastic.com getelastic.com 2020-05-27 06:29

    Better BOPAC: 6 ways to improve curbside pickup in the “new normal”

    Pre-COVID, 40% of shoppers said buy online, pick up in store (BOPIS or click-and-collect) was their most valued retail shopping experience, with BOPIS behavior growing 30% from 2018. Today, curbside pickup is the BOPIS...

    Linda Bustos
    L Linda Bustos
    3 min read
    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce
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    getelastic.com getelastic.com 2020-05-25 15:45

    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

    Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines...

    Linda Bustos
    L Linda Bustos
    5 min read
    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce
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    getelastic.com getelastic.com 2020-05-20 05:02

    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

    Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines...

    Linda Bustos
    L Linda Bustos
    5 min read
    COVID-19’s out-of-stock impact and how PWAs can support “endless aisle 3.0”
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    getelastic.com getelastic.com 2020-05-20 01:50

    COVID-19’s out-of-stock impact and how PWAs can support “endless aisle 3.0”

    In the “new normal” of disrupted supply chains and local stores doubling as online fulfillment centers, accurate real-time data is even more critical, as is the ability to reserve stock. Shoppers have disappointing...

    Linda Bustos
    L Linda Bustos
    2 min read
    Conversational Commerce: Why You Should Consider a Native Ecommerce Chatbot
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    getelastic.com getelastic.com 2020-05-15 06:00

    Conversational Commerce: Why You Should Consider a Native Ecommerce Chatbot

    Despite the buzz around AI’s potential to make ecommerce as personal and natural as an in-store visit, fully-baked intelligent shopping assistance remains several years away. In the interim, online retailers are...

    Linda Bustos
    L Linda Bustos
    5 min read
    How mobile self-checkout can help retailers in a post-COVID world
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    getelastic.com getelastic.com 2020-05-15 04:07

    How mobile self-checkout can help retailers in a post-COVID world

    We've all heard online shoppers will abandon a page that doesn’t load in “X seconds or less.” But in-store shoppers get antsy too -- physical retailers lose nearly $40 billion in potential sales each year from...

    Linda Bustos
    L Linda Bustos
    3 min read
    Headless commerce + headless CMS: the perfect combination?
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    getelastic.com getelastic.com 2020-05-13 08:24

    Headless commerce + headless CMS: the perfect combination?

    Online merchants have embraced experience-driven commerce for over a decade, using headless commerce and APIs to allow content management systems (CMS) and digital experience platforms (DXP) to power the front end,...

    Linda Bustos
    L Linda Bustos
    3 min read
    B2B Mobile Commerce Apps are Hot: Here's Why
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    getelastic.com getelastic.com 2020-05-12 20:42

    B2B Mobile Commerce Apps are Hot: Here's Why

    Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving...

    Linda Bustos
    L Linda Bustos
    6 min read
    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce
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    getelastic.com getelastic.com 2020-05-12 20:42

    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

    Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines...

    Linda Bustos
    L Linda Bustos
    5 min read
    How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]
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    getelastic.com getelastic.com 2020-03-12 03:39

    How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

    Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee...

    Linda Bustos
    L Linda Bustos
    1 min read
    How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]
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    getelastic.com getelastic.com 2020-03-11 01:30

    How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

    How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic] Linda Bustos Tue, 03/10/2020 - 18:30 Our friends at Mobify have put together a handy infographic outlining how headless...

    Linda Bustos
    L Linda Bustos
    1 min read
    4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]
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    getelastic.com getelastic.com 2019-12-12 19:00

    4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]

    While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping. Top 4 takeaways: Take advantage of “Cyber Week”...

    Linda Bustos
    L Linda Bustos
    1 min read
    The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon
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    getelastic.com getelastic.com 2019-12-03 03:00

    The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon

    The late George Carlin said, “if you can’t beat them — have them arranged to be beaten.” For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy...

    Linda Bustos
    L Linda Bustos
    7 min read
    8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]
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    getelastic.com getelastic.com 2019-11-07 19:00

    8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]

    While many B2B sellers have embraced digital technology to serve customers better, most companies still drag their feet when it comes to digitally enabling field sales according to a recent study. Equipping sales with...

    Linda Bustos
    L Linda Bustos
    4 min read
    10 scariest things that can happen in mobile checkout
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    getelastic.com getelastic.com 2019-10-31 17:00

    10 scariest things that can happen in mobile checkout

    Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than...

    Linda Bustos
    L Linda Bustos
    11 min read
    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce
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    getelastic.com getelastic.com 2019-10-24 19:00

    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

    Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines...

    Linda Bustos
    L Linda Bustos
    5 min read
    Pricing psychology: 6 ways to influence perceived value
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    getelastic.com getelastic.com 2019-09-16 19:00

    Pricing psychology: 6 ways to influence perceived value

    Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and...

    Linda Bustos
    L Linda Bustos
    5 min read
    How to choose an ecommerce chatbot (14 solutions reviewed)
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    getelastic.com getelastic.com 2019-09-09 19:00

    How to choose an ecommerce chatbot (14 solutions reviewed)

    Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI...

    Linda Bustos
    L Linda Bustos
    13 min read
    6 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19
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    getelastic.com getelastic.com 2019-08-13 19:00

    6 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

    2018 was unequivocally the “year of mobile holiday shopping.” 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY 48% of orders were processed through mobile, up 19% YOY Mobile drove 68% of...

    Linda Bustos
    L Linda Bustos
    7 min read
    Crypto-commerce: banking on blockchain for B2B payments
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    getelastic.com getelastic.com 2019-07-30 19:00

    Crypto-commerce: banking on blockchain for B2B payments

    78% of businesses have reported attempted or actual B2B payments fraud last year (rising steadily since 2013), and international fraud has risen 136% in the last two years. While nearly half of payment fraud is linked...

    Linda Bustos
    L Linda Bustos
    3 min read
    Amazon one-click checkout patent has expired. Should merchants use it?
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    getelastic.com getelastic.com 2019-07-25 19:00

    Amazon one-click checkout patent has expired. Should merchants use it?

    It’s approaching two years since Amazon’s patented one-click checkout feature expired on September 11, 2017, granting license-and-lawsuit free use for online merchants. During the patent’s life, Amazon legally...

    Linda Bustos
    L Linda Bustos
    3 min read
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