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Loyalty360 Reads: February 24 | Shake Shack Launches Chef Collaboration Series; Kellogg Leverages ‘N

Shake Shack Launches Chef Collaboration Series to Benefit Nonprofits Shake Shack announced the launch of Now Serving: A Collab Series by Shake Shack. Now Serving is a series of collaborations with well-known chefs and restaurateurs across the U.S. featuring unique, exclusive menu items available for a limited time, with a portion of net proceeds benefiting local nonprofits helping those in the restaurant community. The series kicks...

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Keebler Cookies Partners with Make-A-Wish to Spread More Magic and Wishes

Keebler is partnering with Make-A-Wish to spread more magic and wishes – one cookie at a time – contributing $750,000 since 2020 to go towards granting more wishes – and inspiring others by sharing one wish kid's story.  For over 150 years, Keebler has been spreading Elfin' magic from the Hollow Tree and this year they'll create more magic through their partnership with Make-A-Wish, with a commitment to grant more wishes and...

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Friskies Reboots Cat Fishing 2 Game Designed Especially for Cats

Friskies is launching its updated game designed for cats, Cat Fishing 2, available now for free for iOS and Android devices. The game provides a creative, simple way to enrich your cat's life and support mental stimulation. The games are perfect for playtime while encouraging them to pounce and move like they would in the wild, engaging their natural hunting instincts. The update includes special sounds and schools of fish to keep...

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Loyalty360 Reads: February 23 | Play Ball! Miami Marlins Step Up To The Plate With Lysol; Samsung Di

Play Ball! Miami Marlins Step Up To The Plate With Lysol The Miami Marlins and RB, the makers of Lysol, announce their partnership to jointly enhance the team's existing disinfection and cleaning measures at Marlins Park, prioritizing consumer protection as the team looks to welcome fans back to Marlins Park during the 2021 regular season. The Marlins become the first Major League Baseball team to partner with Lysol and leverage the...

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BetMGM and Topgolf Announce Integrated Sports Betting and Entertainment Partnership

BetMGM and Topgolf Entertainment Group announced a new partnership centered around an integrated sports betting and entertainment experience. The two companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf, the leading online golf game which has been part of the Topgolf family since 2016. "We look forward to introducing Topgolf guests to the...

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Loyalty360 Reads: February 19 | Nathan’s Famous Launches Patty Made From Impossible Foods; Chipotle

Nathan’s Famous Launches Hamburger Patty Made From Plants From Impossible Foods Nathan’s Famous announced its partnership with Impossible Foods to bring consumers the brand’s first delicious gourmet, hamburger patty made from plants. The Impossible Foods patty made from plants for meat lovers adds to the Nathan’s Famous New York-themed fresh angus burger line-up. “At Nathan’s Famous, we are always focused on offering our...

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Rethinking Customer Loyalty in the Age of 1:1 Experiences

For a moment, put on your “customer” hat. What brands have earned your loyalty, and why? Several reasons may come to mind: They are trustworthy, reliable; they understand you, or they care about your needs. When you consider what loyalty means to you, it’s unlikely that the first thing that comes to mind is a promotion or a loyalty program. Of course, discounts and offers are important tools in fostering loyalty, but what really...

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J.D. Power Launches Real-Time Auto Insurance Customer Loyalty Tracking Capability

The last decade of aggressive advertising, steadily rising premiums and expansion of direct-to-consumer offerings has eroded auto insurance customer loyalty. According to recent data from J.D. Power, 77% of auto insurance customers say they are either actively shopping for a new carrier or have experienced an adverse event that triggered shopping activity. Against this backdrop of rapid-fire swings in customer sentiment, J.D. Power...

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Loyalty360 Reads: February 17 | Pizza Hut Speeds to a More Future-Ready Chain; Ahold Delhaize Sets A

Pizza Hut Speeds to a More Future-Ready Restaurant Chain QSRMagazine.com says that Pizza Hut’s mission to right-size its footprint may have begun years before the pandemic arrived, but COVID-19 undoubtedly quickened the initiative. The chain closed 2019 with 18,703 stores globally. In 2020, Pizza Hut shed 1,745 restaurants, or 9 percent of the year-ago figure, including 573 closures in Q1 and Q2 combined, and 1,172 total in Q3 and...