digiday.com digiday.com

‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness

Reddit has both baffled and bemused publishers over the years, but growing evidence shows that the two parties are working together more closely. Last week, Reddit announced a partnership with social media analytics firm NewsWhip so publisher content teams can uncover comments, stories and trends quicker, driving more media companies towards the platform. Indeed, Reddit has steadily accelerated its shift away from being...

digiday.com digiday.com

‘A good job of retaining’: Publishers see subscription resilience as evidence of sticky coronavirus-cohorts grows

As the reverberations of the pandemic grind on, wariness around subscriber behavior and market dynamics has kept publishers perpetually on edge. But as time moved on and more reliable data has been collected, some of those fears are starting to ease. While each publisher differs, there’s mounting evidence of the endurance of digital subscription models in the age of coronavirus. While research and publishers’ own numbers show...

digiday.com digiday.com

‘One debt companies are building up is burnout’: Ad tech embraces the four-day working week

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Like most keen runners, Matt had to forget about the canceled marathons he signed up to this year. A few Fridays ago, he set out to run his own. Halfway through, he thought, “I always said someday I’d run 50 kilometers,” before powering through to...