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The “Design” imperative for enterprises

To stay relevant and to differentiate themselves in an ever more crowded marketplace, brands must keep the customer front and center in the way they operate, organize and think about themselves. That’s why at Capgemini we’re thrilled that we’ve further strengthened our partnership with Adobe through focusing on a new design-led initiative. Led by Capgemini Invent (the digital innovation, consulting and transformation part of the...

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Time to Talk

Much has been written about how Amazon’s Alexa, and by extension, Conversational Commerce will be the death of brands. I could not disagree more vehemently. Brands exist in the minds of consumers today through the experiences that they enable and how they craft those experiences to interact and exchange with their consumers. Conversational Commerce will revolutionize these interactions in ways not witnessed since the dawn of...