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Live from HXD: You are the Future of Health Equity

You are the Future of Health Equity, by Daniel Burje Chonde What are the problems facing DEI groups? Competiting priorities Limited resourcesThe people doing the work often lack the tech/business/design skills Equality vs equity Equality is giving the same thing to everyone. Equity is giving different things to different people based on their needs. In Boston, the Hispanic and Latine population lives in the area with overcrowded...

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Live from HXD: Digital Charisma

Digital Charisma, by Ravi Komatireddy Preventive diseases are treatable, reversible – heart disease, stroke, obesity, diabetes. Neuroplasticity is one of the great attributes of being human. Humans adapt. Behavior change is not that hard. All you have to do is hire a personal trainer! …if you have a billion dollars. It’s not that we don’t know how to improve health behaviors. It’s just hard to scale. The superhero problem:...

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How Can Content Strategy Help Vaccine Communication and Distribution?

Yesterday the New York Times daily newsletter The Morning shared their perspective on vaccine communication. The long and the short of it: when health experts spread mixed messages, they lose trust. It sounds obvious when you put it that way. But of course no health expert intended to give mixed messages. The real issue is that there was no content strategy to unify experts around what information to share. As you can see in this...

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Are Robots Sexist? No, Humans Are.

In 2019 the UN released a report showing gender bias in AI. 71% more targeted awful things said to female assistants than not. In other words, the robots were sexist. But are robots really sexist? Of course not. Robots are products, and they do what their builders (consciously or unconsciously) tell them to do. Why are robots sexist? So, why are robots sexist? It’s not because people tell them to be directly. But, to quote the UN...

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Sensitivity Editing in UX Writing

In a recent webinar I learned how sensitivity editors review fiction books. I found myself wondering: as part of inclusive UX, how might we incorporate cultural sensitivity editing? Inclusivity is a broad term. It means making sure that a device or content or system works for everyone. Specifically, people who are often excluded or marginalized. For example, accessibility is an important part of inclusivity because people with...

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How to Be a Content Therapist

I sometimes hear a content strategist joke about being a “content therapist”. But it’s not so far off! Most of content strategy isn’t about writing. It’s about listening. In a way, we are (unlicensed) therapists. Content therapists! In other words, we need to understand how people feel in order to communicate with them. How we relay information is just as important as the information itself, and that means we need to listen....

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Live from Button: The “pipeline problem” is about belonging

The “pipeline problem” is about belonging, by John Paz Myths about workplace diversity 1. “Diversity is a problem that needs to be solved.” Diversity is not a problem. Building a balanced team is something we should aspire to, not be burdened with. Homogenous groups share biasesThey share assumptionsThey share knowledge gaps Diverse groups with diverse backgrounds better reflect your audience. This is a competitive...