performinsider.com performinsider.com

Magento Acquired by Adobe for $1.68 Billion

PACEDm.com Adobe Systems has recently confirmed that they have purchased the eCommerce software platform Magento. Magento is one of the best known eCommerce platforms, and is used by thousands of marketers around the world to build their online stores and other revenue generating systems. It has been a very popular option for a long time, and has a very loyal following. In its largest acquisition in almost a decade, Adobe will be...

performinsider.com performinsider.com

Brand Images Coming Back to Gmail Subject Lines

PACEDm.com Google has performed a significant facelift on their gMail service, and overall it is getting pretty positive reviews. One big improvement that has been added back to their system after being unavailable for quite some time is allowing brand images in subject lines. For marketers, this is going to offer a great way to set your email messages apart from the others. This option is called ‘PromotionCards’ and is technically...

performinsider.com performinsider.com

Ad Viewability in UK Reaching New Highs

PACEDm.com A new report has been released that looks at the latest viewability rates for advertisements in the UK, and it seems that there is some very positive progress. The UK had been ranked quite low in this area for some time, but the efforts made by the marketers in the region have now paid off. The report found that 59% of banner ads are new viewable, up from 56% in the previous report. The UK still has quite a ways to go,...

performinsider.com performinsider.com

Why are Email Marketers are Failing to Plan for AI?

PACEDm.com The latest report from Econsultancy has been released and looks at the current state of email marketing, and how people are using it. The marketers who participated in the survey reported that email is still the most effective option for generating return on investment. 74% of them commented that it is either ‘good’ or ‘excellent.’ While this is still very positive, it is down slightly from the previous year. While...

performinsider.com performinsider.com

Unilever Bans Bought Follower Accounts from Media Buys

PACEDm.com Unilever has been a strong advocate for better transparency and reduced fraud when it comes to online advertisements. In an effort to improve the effectiveness of their advertising, they recently announced that they will no longer be working with any influencers who have been shown to buy followers. Many influencers are known to have bought followers to boost their numbers, which can increase the amount of money they get...