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Email Marketing Tips: How To Maximize Your List

Photo credit to Flickr user Rob Jennings It took me a good couple of years to really understand the fact that “the money is in the list” isn’t just a horrible cliché trotted out by internet marketers – it’s the truth! In a world where social media is now perceived (wrongly) as the hub of online visibility, I found it hard to believe that email marketing was still effective. After all, I see any promotional email that lands...

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The Most Important Skill To Hone This Holiday Season Is Learning To Focus

Photo credit to Flickr user Michael Dales If there’s one thing I’ve learned during my time in business, it’s that you’re better off doing one thing really well – instead of doing ten things in a mediocre manner. In business, only the best ideas succeed – so if the execution of your idea isn’t great because you’ve become side-tracked with lots of other ideas, you could be on the fast road to failure. Before I started...