Optimize Onboarding with the “Bowling Alley Framework” to Boost Recurring Revenue 20%+
Many online businesses think that the sales process ends when the customer signs on the dotted line, but it’s increasingly clear that strategic onboarding of those new users is just as vital when it comes to turning...
5 Simple Steps for Building an Effective Customer Onboarding Program
Imagine you just signed up (and paid!) for a new SaaS product—accounting software, perhaps. You get an email with your login information, but not much more on how to get started. You log in and click around a bit, but there’s no product walkthrough and you’re confused about what to do next. You don’t want to manually enter your existing information (what a chore!)—you want to import it from another tool. The product promised...