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Meet the embodiment of the new agency creative

When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process of inventing and designing the inflatable and affordable solar lantern, he made the conscious decision to “skew feminine” with the shape of it by making it round rather than square — even though round objects are more expensive to make. “I was manically focused on limiting...

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The 10 habits of highly effective ad creatives

Creativity is often caricatured as that unplanned eureka moment, but in fact a growing body of evidence suggests creativity is like any other habit: It must be nurtured. But the how is the hard part. Everyone’s method of spurring creativity is different. Digiday spoke to a group of ad creatives to see what their creative processes look like and what tricks and habits they’ve developed to make sure they keep their — and their...

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The do’s and don’ts of agency job hunting

Job hunting can be a soul-sucking experience, especially in the competitive agency world. Even though agencies are constantly hiring, the talent pool is big and everyone is trying to figure out how to stand out from the crowd — just look at the popularity of wacky agency resume stunts. If you are fresh out of school or you are trying to transition into the agency world from another field, the agency job hunt can be especially...