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5 Tips for Negotiating with an Influencer

Leveraging influencer collaborations is, undoubtedly, one of the most effective ways to reach a wider audience and get them to trust your brand. The global reach of influencer marketing grew 57% in 2020 and will continue to rise. However, for your influencer campaigns to be successful, you need to find and negotiate with the right influencers to have a mutually beneficial collaboration. Getting on the same page with your desired...

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AI Chatbot Platforms: The Best in the Market and Why to Consider

Today, excellent customer service will make your company stand out from your competitors. But it can get overwhelming for your customer care team, and be costly to employ a 24hr team. However, with an artificial intelligence (AI) chatbot, you can do more than offer excellent customer service. But therein lies an enormous problem... Which platform do you use to build your chatbot? What important characteristics should you look...