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Inside USA TODAY's innovative storytelling strategy

Raymond Soto, director of emerging tech at USA TODAY takes The Drum through the publisher’s experiment with augmented reality in 2020 as it sought to boost its audience and engagement growth.   To help its journalists with their stories reach the best audience, USA TODAY’s emerging technology team, led by Soto, works with them to translate the narrative into an interactive experience that resonates. Soto explains there are...

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Singapore cinema operators Cathay and Golden propose merger as fallout from Covid-19 hits home

Two of Singapore’s cinema operators have announced they are keen to merge as they try to cope with the Covid-19 pandemic. Cathay Cineplexes, which is owned by Mm2 Asia and Golden Village, owned by Orange Sky Golden Harvest Entertainment (Holdings) Limited (OSGH) will become the largest cinema operators in Singapore if the merger were to go through. The Projector, Singapore’s only independent cinema, also had trouble coping with the...

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Why children are key to Lifebuoy achieving its handwashing goals

Lifebuoy's campaign to encourage better hygiene habits came to the fore in a year of pandemic, but success now hinges on the message resonating with children, according to Kartik Chandrasekhar, global brand vice president for Lifebuoy. The brand launched its handwashing initiative with the UK government earlier this year to fight the Covid-19 pandemic. Chandrasekhar gives The Drum an update on the progress globally, as well as an...