Inside USA TODAY's innovative storytelling strategy
Raymond Soto, director of emerging tech at USA TODAY takes The Drum through the publisher’s experiment with augmented reality in 2020 as it sought to boost its audience and engagement growth. To help its journalists with their stories reach the best audience, USA TODAY’s emerging technology team, led by Soto, works with them to translate the narrative into an interactive experience that resonates. Soto explains there are...
Why 35-year-old biscuits brand Julie’s rebranded in the middle of a global pandemic
Malaysia-based biscuits manufacturer Julie’s underwent its first rebrand in 35 years in 2020 as part of an effort to futureproof itself in the face of the Covid-19 pandemic. Tzy Horng Sai, brand director and son of...
'A great avenue to push creative boundaries': SGAG on tapping Lazada for livestream commerce
Digital media platform SGAG and e-commerce platform Lazada have joined forces to combine content and commerce for their audiences. The Drum speaks to both businesses to make sense of the partnership. Having previously...
As holiday season approaches, consumers in Asia Pacific are turning to their mobile
As the holiday season approaches, consumers in Asia Pacific are using their mobile to shop and expect a hassle-free experience when buying things. At least 52% of consumers in Australia, Malaysia, the Philippines,...
Singapore cinema operators Cathay and Golden propose merger as fallout from Covid-19 hits home
Two of Singapore’s cinema operators have announced they are keen to merge as they try to cope with the Covid-19 pandemic. Cathay Cineplexes, which is owned by Mm2 Asia and Golden Village, owned by Orange Sky Golden Harvest Entertainment (Holdings) Limited (OSGH) will become the largest cinema operators in Singapore if the merger were to go through. The Projector, Singapore’s only independent cinema, also had trouble coping with the...
Why children are key to Lifebuoy achieving its handwashing goals
Lifebuoy's campaign to encourage better hygiene habits came to the fore in a year of pandemic, but success now hinges on the message resonating with children, according to Kartik Chandrasekhar, global brand vice president for Lifebuoy. The brand launched its handwashing initiative with the UK government earlier this year to fight the Covid-19 pandemic. Chandrasekhar gives The Drum an update on the progress globally, as well as an...
Bringing a 615-year-old South Korean palace to life: how SK Telecom harnessed the power of 5G
In 2019, South Korea became the first country to launch commercial 5G services nationally. The country’s largest wireless carrier SK Telecom takes The Drum inside a campaign it worked on with Google which made use of...
