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Pros and Cons of Riding the Coattails of Big Brand Coworking

Does it benefit a small business to ride the coattails of a “highly branded” coworking space (think WeWork or Impact Hub) to boost your own brand? Or is it better to organically build your own brand inside the walls of a more traditional serviced office, with a little less hype? When it comes to dissecting the coworking space industry, it seems everyone is getting in the game. The latest analysis comes from a Huffington Post...

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What You Can Learn from Servcorp’s “pig” Problem

Are you a business center or coworking space operator who is considering expanding outside your neighborhood? Perhaps even out of state or country? Have you reviewed and adjusted your marketing messaging to fit a different audience? Do you need to? How dramatically you need to alter your messaging really depends upon geo-political and geo-social attributes of the new location. In most cases, especially when expanding within a city, the...

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IZA on the Move…Again!

We covered this exciting Monterrey-based serviced office leader back in May and they continue their aggressive moves throughout Mexico. IZA’s most recent expansion activities include three new offices; in Monterrey at EQUUS 133 (their tenth in Monterrey); a new location in Punto Polanco, one of the most desirable commercial centers of Mexico City; and, finally, a new center in Reforma 180, at the crossing of Avenue Insurgentes and...

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Why Did These Coworking Spaces Close?

Just today we came across two articles about the impending closure of coworking centers. The first comes out of Baton Rouge, Louisiana, where coworking spaces have not enjoyed the same level of popularity as they have in some of the larger U.S. metropolitan centers. As Businessreport notes in their article, “While it hasn’t really caught on in the Baton Rouge area, co-working spaces are a surging trend in real estate. By one...

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How Business Centers Are Tackling Modern Workplace Gripes

An article published a few days ago on usnews.com lists five workplace trends which are, by their account at least, making it harder than ever for today’s workers to do their jobs. What we found interesting is that at least 3 of the items routinely turn up in articles touting the benefits of alternative work environments. So, are they benefits, or liabilities? Or is our industry just starting to re-evaluate what works and what...

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Is This the New Threat to Meeting and Collab Spaces?

We recently covered the emergence of ‘collaboration’ spaces with our article on LMHQ. Now it seems there is a new competitor in town being dubbed the “AirBnB for event space”. Called Splacer, the concept is a variation on the growing “share” theme. In this case to enable local art galleries, old industrial buildings and any otherwise vacant buildings to share their spaces for events. So, a company may host their next social...

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Treadmill Desks Can Lower Productivity. But…

A new study indicates that, while treadmill desks do much to improve health, they may actually reduce productivity. A recent article published in the Herald Tribune cites a study, conducted by Brigham Young University, which uncovered some potential undesirable side effects related to walking at the desk. The researchers used 75 volunteers who were divided and each outfitted with either a treadmill desk or a conventional desk with...

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Managing a Remote Working Culture: Why Should You Care?

While there has been plenty of attention on business centers and coworking spaces in terms of design, aesthetics, amenities, and so forth, far less attention has been spent on the challenge of managing remote workers. As more corporations continue to loosen the geographic hold on their employees and allow them to work remotely, they will need to find ways of adjusting traditional management styles to optimize their teams’...

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Collaboration Spaces: Why They May Work

The marketing draw? People. Smart people. Creative people. Talented people who are on the verge of success. The product? A new coworking ‘spin off’ called a ‘collaboration space’. Born in Manhattan, the first of its kind, LMHQ ‘Lower Manhattan Headquarters’ just opened its doors and is already getting some serious media attention, most recently in Forbes. And, beneath the marketing veneer, they may be on to...