thedrum.com thedrum.com

Isobar Good initiative supports ‘ShareJoy’ campaign by Google HK

Experience agency Isobar HK is supporting the ‘ShareJoy’ campaign as a community partner to promote positivity and happiness in Hong Kong. The ‘ShareJoy’ campaign is an initiative by Google Hong Kong that features the Ho Jeng AR app, an augmented reality-enabled app with six iconic characters designed exclusively for Hong Kong, aiming to spread happiness and positivity in Hong Kong. The campaign aims to create a movement to...

thedrum.com thedrum.com

St John & St Elizabeth Hospital unveil first brand campaign, ‘Putting People First’, through Seven Stones

St John & St Elizabeth Hospital has created its first brand campaign for the hospital and hospice, bringing to life its mantra of ‘putting people first’. The main campaign targets the local catchment area of the hospital with a large-scale, outdoor campaign that includes local shop posters and a 9m banner that spans St John’s Wood High Street. The campaign was launched internally first and spans OOH, press, digital and social...

thedrum.com thedrum.com

Isobar Brazil hires creative VP to transform the brand’s creative delivery across platforms

Isobar Brazil has appointed Danilo Janjacomo as its new creative vice president. Janjacomo will be responsible for leading the thinking and creative process of the agency for the following brands: Azul Airlines, Accor Hotels, Chevrolet, Danone Nutricia and NIVEA, among others. He will also lead the management of communication and business deliveries that combine technology, data, culture, behavior while promoting brand experiences...

thedrum.com thedrum.com

New research reveals that people feel more connected to their outdoor space and community since lockdown

Posterscope has released a new research report which has revealed that almost two-thirds of people (six in ten people) are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic. Titled The Mobility Mindset, the survey also suggests that this response is having a knock on effect on noticeability and positivity towards OOH advertising.  The...

thedrum.com thedrum.com

Space & Time Media hire new SEO lead

Independent media agency, Space & Time Media, welcomes Leo Abraham as SEO Lead to the Reigate office. Abraham, formerly senior SEO specialist at Jellyfish, also worked at Forward 3D and 4Ps Marketing before joining Space & Time. He has helped lead the SEO strategy for a number of key clients over the past six years, including Audi, Calvin Klein, Tommy Hilfiger and UGG. At Space & Time Media, Abraham will be focused on...

thedrum.com thedrum.com

Let's talk about mental health

Experts in the field of wellbeing gathered recently at OMD EMEA's second Red Half-hour to talk about mental health and how to reach mental wellbeing. Following last's month discussion around the importance of racial equality, this month the Red steering group focused on the importance of mental health, as they prepare to launch a week of content in recognition of World Mental Health Day on 10 October. With one in four of people in the...