Your Guide to Designing Websites That Connect with the Millennial Crowd
They know how to tinker with gadgets they’ve held for the first time; they can communicate in acronyms and abbreviations that bend the basics tenets of grammar; they can make a meme go viral within hours via the smartphones glued to their hands. Say what you will about the quirks of this generation, but millennials are moving towards a position where they can and will reshape the world...
Making the Most of Breadcrumbs in Web Design
If you are at all familiar with the story of Hansel and Gretel, then you know that they used breadcrumbs to mark their way so they could find their way home again. It didn’t work out too well for the kids because the birds ate them up, but it works fine in website design. Of course, there are no real breadcrumbs (or birds, for that matter) involved in breadcrumb navigation, but you get the...
23 Compelling Content Marketing Tips for eCommerce Stores
For most websites, being able to attract visitors is a hit-or-miss affair that is mostly about figuring out what kind of content can make readers come back for more. Meanwhile, ecommerce websites pose a bit of an exception in that the only type of content in them that is supposed to attract visitors is the products being sold. As far as the products themselves are concerned, that’s up to the...
Tips for Creating a Truly Functional Mobile Experience
The need for a website to be mobile-friendly is undeniable. Mobile has already overtaken desktop in the number of users, and Google has made no bones about the fact that it awards brownie points for sites that are mobile friendly. For business owners hoping to make the most of their online presence, it is a matter of necessity to make their websites mobile-friendly. Many website owners believe...
Implementing AMP to Boost Your Page Loading Times
Most web administrators and developers are aware that the loading time of a site is crucial to the site’s overall success. A typical user will not wait a millisecond more than three seconds for a page to load. They will just click away, to the ruination of all your efforts to make your website attractive and your content organic and relevant. You need to get them to stay to see all your...
What Google's Hummingbird Update Means for SEO
Google has always been geared towards bringing end users the most accurate and most relevant information in the shortest time possible. On Google’s 15th anniversary, the search giant announced the release of yet another algorithm update. This is surely good news for students who are constantly required to do Internet research, but what does it mean for the SEOs? What are its implications...
Content Auditing: the Basics
Let’s get this out of the way first. Auditing content can be tedious, boring, and can eat up a lot of your time. It’s the kind of job that is capable of making you look like you’re not doing anything even if you’re horrendously busy and working hard to get it all under control. Nevertheless, these downsides don’t make it less important. If anything, the content audit...