In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Give Better Answers By Rethinking Your Customers’ Questions
Great look at how to give you customers the answers they need about your company. Thanks, Srijana Angdembey and Jay Baer.

Which Types of Live Video Are People Actually Watching? [New Data]
We’ve all heard by now the perks of video in marketing, but what about live video? What are people actually watching? Thanks for the article, Pamela Bump.

Resources for Building Anti-Racist Organizations
Creating a more just workplace can feel overwhelming. Here are some great tools to check out to make the process less daunting. Great resources via NOBL Collective.

Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]
With so much going on in the world right now, marketers struggle knowing what to say or not to say. Thanks for your insight, Kerry O’Shea Gorgone and Katie Martell.

What to Do When Work Feels Meaningless
There’s a lot going on in the world right now, and sometimes it can make your work feel meaningless. Here’s what to do. Thanks for the tips, Frank Martela and Derin Kent.

The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
Some of the changes we’ve seen during the COVID-19 pandemic will likely end up being permanent. B2B companies will have to continue to adapt in the new ‘normal’. Thanks for your thoughts, Rock Khanna.

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some interesting study results on what companies are planning to do with their programmatic ad spending. Thanks for the read, Ray Schultz.

How People and Companies Feel About Working Remotely
A look at how people REALLY feel about working from home. Thanks, Nick Routley.

5 Areas of Marketing You Should Practice the “Less is More” Approach
Even with all the adjustments we’ve had to make from the pandemic, there are many areas where a “less is more” approach should still be taken. Thanks for your thoughts, John Hall.

“Because I said so” isn’t the answer
A great look at influence vs. compliance and why compliances shouldn’t always be the way to go. Great insight, Steve McKee.

The post B2B Reads: Live Videos, Programmatic Ad Spending, and When ‘Less is More’ appeared first on Heinz Marketing.