Little Details in Every Can
Agency Network: 
May 2020

Bent Water has become one of New England’s dominant brewers by infusing deliciously thoughtful details into each release. The brand used Instagram’s zoom/pinch functionality to let beer lovers discover the amazing details that go into Bent Water’s recipes - by putting tiny, hidden messages in social posts. Visit and try for yourself.


Advertising Agency: HeyLet'sGo!, Boston, United States of America
CCO/Copywriter: Tim Cawley
ECD/Design Director: Mike Shaughnessy

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