Colmar Brunton has won Bronze at the global Esomar Research Effectiveness Awards, held in Amsterdam yesterday at the 70th Anniversary Esomar Congress.
Earlier, Colmar Brunton, perhaps New Zealand’s best known market and social research company (and supplier of M+AD’s monthly Top 10 TVCs column), had been named a finalist alongside US heavyweights Microsoft Corporation and the Advertising Benchmark Index.
The award was for a project Colmar Brunton carried out for Inland Revenue which focused on behavioural change research and student loan debtors living overseas.
Colmar Brunton director Jocelyn Rout led the project team and was in Amsterdam to present to the Congress and accept the award.
“The research produced powerful insights into how to engage with different debtor mind-sets,” she says. “It was challenging but rewarding to be involved in a project where the results of our research had such a meaningful impacts.”
“It’s great to be recognised on the world stage … the Bronze is a fantastic achievement.”
“All of us at Colmar Brunton are very proud of Jocelyn and the team. Her presentation at the Esomar Congress was excellent. It’s great we were able to share, and be recognised for, our research on the world stage.”
This project also won Research Association New Zealand’s Supreme Award for Market Research Effectiveness in 2016.
Esomar is the World Association of Opinion and Marketing Research Professionals, a global not-for-profit organisation with more than 5000 individual members and over 500 corporate members from more than 130 countries. esomar.org/what-we-do/awards/effectiveness-award
About Colmar Brunton
Colmar Brunton was started in 1981 by two Kiwis with a passion for taking consumer research from the backroom into the boardroom. It is now one of New Zealand’s best known market and social research compaiesy, with offices in Auckland and Wellington, and employing more than 100 research and business consultants. Colmar Brunton is part of the global Kantar Insights network covering more than 51 countries around the world. www.colmarbrunton.co.nz