Digital video advertising ‘now an integral part of cross-screen campaign strategies’

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marketers’ advertising plans. Indeed, digital video is a key driver of the digital advertising market which is now worth €48bn in Europe.

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