The unpleasant truth is that Agile has become a commodity.
Everywhere you turn, well-intentioned Agilists are having the same old tired conversation about implementing a certain set of practices or flipping the culture and the mindset of your organization. Everyone is offering training, pushing a framework, or selling a tool. The thing that no one wants to admit is that frameworks, tools, and training—they’re insufficient.
Organizations, especially large enterprises, are seeing diminishing returns on Agile and are becoming less willing to invest in it because they don’t see it as a solution to their key business drivers.
So, what happened? Why is Agile being marginalized in the market?
The fact of the matter is that Agile is absolutely as relevant as it once was, it’s just that the conversation around Agile needs to be elevated beyond practices, culture, methodologies, and frameworks.
As Agilists, we can no longer keep having these complex business conversations in the context of Agile. Rather, we should all be talking about how to structure organizations, with real constraints, in such a way that they’re able to unlock the benefits of Agile. At the end of the day, the System of Delivery you choose doesn’t really matter, what matters is creating a System of Transformation that enables that System of Delivery.
So, why aren’t more people applying Agile in this context? Well, because it’s hard.
It’s much easier to sell you a bill of goods, come in and do some hand-waving, throw some sticky notes on a wall, and dub your organization Transformed than it is to walk into a room full of executives and discuss how you’re going to incrementally build the capability to be Agile within their organization.
Nevertheless, there are those of us within the Agile community that see this moment in Agile history as an opportunity. An opportunity to flip the conversation and bring the topics of real, sustainable Agile Transformation and achieving true Business Agility to the forefront of the industry.
That’s why we’re introducing the Elevate Agile Conference for the Leaders of Business Agility.
What Are We Trying to Achieve?
Elevate Agile is a one-day event that’s dedicated to elevating the topics of Agile Transformation and Business Agility beyond the realm of practices and bringing together the Leaders of Business Agility who have been charged with navigating the complexity of enterprise Transformation.
The goal is to thrust Agile Transformation into the same light as digital transformation, product and service enablement, business model transformation, digital customer & employee experience, and operations improvement in an effort to promote Agile as a first-tier solution to the business problems that large, complex organizations are facing.
Is This Conference Right for Me?
Elevate Agile is for the Leaders of Business Agility. So, if you’re new to Agile, this probably isn’t the conference for you. There won’t be any Agile 101 tracks or Sprint Planning workshops, and you won’t learn how to run a better daily standup.
Rather, Elevate Agile is for all the Transformation leaders who are looking to connect the dots between methodology and achieving better business outcomes. It’s for those of you who are passionate about leading change in large, complex enterprise environments and who are focused on the business results that stem from Transformation.
So, if you want to learn more about how to apply Agile Transformation in the context of achieving better business outcomes, then the Elevate Agile Conference can help.
Head to the official Elevate Agile website and use the code ELEVATE19 to get your tickets for free.