The pink tax is everywhere. As a female consumer, I am well aware of the fact that products marketed towards me are more expensive than those marketed for men. This upcharge is not only frustrating, it breeds the already notorious gender inequality. Worst, it starts from an early age when children are not yet familiar with the complex societal problems waiting ahead.

One 7-year-old girl has experienced it firsthand while playing the game Animal Crossing on Nintendo Switch. But when it was time to purchase a new outfit, the girl was confused by the fact it cost more than her brother’s. She asked her mom Ashley, the author of the mindful parenting blog “Raising Brain,” who had no proper answer to that.

And it’s when the 7-year-old took matters into her own hands and decided to pen a letter to the megacorporation itself. Read the full story below that proves just how much awareness one small note from one small person can create!

Frustrated by how much more the princess dress cost than a boys’ outfit, the 7-year-old girl pens a letter to Nintendo

Image credits: raisingbrain

Mom Ashley, who is the author of a mindful parenting blog, shared the story on her Facebook where it resonated with many people

Image credits: raisingbrain

Image credits: raisingbrain

And here’s the letter this little girl wrote to Nintendo

Image credits: raisingbrain

Image credits: Animal Crossing

Image credits: Animal Crossing

Many people praised the bright little girl for spotting the pink tax problem and raising awareness

The post Girl Is Confused About Why Female Clothes Cost More On Animal Crossing, Asks Nintendo For An Explanation first appeared on Bored Panda.