Centili has launched Centili Fusion, a Platform-as-a-Service, for creating and managing flexible packages combining telco and digital services.
Centili CEO Zoran Vasiljev
Telecom operators can use Centili Fusion to integrate digital services into their pre-paid or post-paid plans. The platform allows them to incorporate add-ons such as social media apps, mobile gaming, e-learning and VOD services, into a bespoke package through Centili’s existing partnerships with merchants worldwide.

This enables operators to deliver value-add subscriptions to their customers instantly, without navigating the technical issues of integration. Increase in customer engagement and loyalty are the main benefits from the deployment of the platform that is managed as a complete end-to-end offering by Centili.

In addition to the technical platform, Centili takes care of the legal and regulatory challenges of introducing digital services to new markets. Centili allows merchants to enter new regions with minimal friction.

Centili has been trialling the platform throughout 2020 and has seen huge successes when it comes to customer engagement. For example, high-end apps offered as a value-added service by mobile network operators in North Africa and South-East Asia offered a highly effective acquisition strategy with a 60 percent retention rate.

This not only gives operators a low cost, low effort way to engage with subscribers, while giving merchants one of the most effective methods of customer acquisition on the market, said Zoran Vasiljev, group CEO at Centili.

Centili, one of the leading global digital monetization and carrier billing companies in the world, was recognized as the Tier 1 direct carrier billing vendor in 2018 and 2019.

Centili said it partners with 280+ MNOs and global merchants to enable micropayments, user identification and mobile engagement. The company counts Badoo, Wargaming, iTaxi and Busuu among its clients.

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