London-headquartered asset manager, Liontrust, has appointed Sagittarius to help transform its Sitecore and digital proposition.

Liontrust has enjoyed rapid growth over the past few years with its assets under management and advice (AuMA) reaching £28.1 billion (as of 20 November 2020).

The company has broadened its product range, including adding sustainable investment in April 2017 which has since increased its AuMA from £2.5 billion to £7.5 billion.

The company wants to enhance further its communication and levels of service through digitalisation.

To help achieve this, Liontrust has chosen Sagittarius to rebuild its website to improve customer journeys, accessibility, its scalability and flexibility, and personalisation.   

Sagittarius will be working with Liontrust across the three pillars of the agency - strategy, experience and engineering - to deliver an integrated digital approach.

Ian MacArthur, chief experience officer at Sagittarius commented, “We’re delighted to be partnering with Liontrust, a brand with a clear vision that really is bursting at the seams with ambition. We look forward to embracing their values of courage, excellence and good citizenship, working as an extension of their team to deliver a site and experience that cements the brand as a leader of the pack in their sector.”

Sagittarius’ multi-channel marketing consultants will be crafting search and acquisition strategies that enable Liontrust to reach and inspire new audiences, increasing their online brand equity and findability.

Its experience optimisation consultants will reimagine the user experience, harnessing the power of Sitecore to create truly personalised journeys that empower Liontrust’s fund and thought leadership content to find and serve its customers.

Simon Hildrey, chief marketing officer at Liontrust commented, “We selected Sagittarius because they understood our vision for how the website and digital strategy can play a key role in enhancing the service we provide our clients and helping the company to continue our growth over the next few years. Central to this strategy is personalisation and giving our clients the information and experience they want in the way they want to receive it. We want digitalisation to empower our clients and investors.”

The project is due to launch early 2021.