Twitter is taking transparency to another level and on Wednesday announced that “locked’ accounts would no longer contribute to overall follower counts. This may have a serious impact on celebrity and brand follower counts, resulting in a heavy drop.

The company locks an account when it detects erratic account behaviour and subsequently asks users to verify their accounts. Until then, accounts can’t be used to send tweets, like or retweet.

‘This week, we’ll be removing these locked accounts from follower counts across profiles globally. As a result, the number of followers displayed on many profiles may go down,’ it said in a blog post.

Some experts expect the policy changes to affect as many as 6% of followers of individual accounts. For celebrities who have millions of followers this could represent a serious cut.

However, Twitter added the change would not affect overall active monthly user numbers, since locked accounts are not contributing to such activities.

It’s not yet clear if these measures could lead to some people abandoning their Twitter accounts in favour of others.

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