Since 2018, CIT has partnered with Feeding America on a Thanksgiving campaign that enlists the help of its clients to feed America’s hungry. Last year, the $50+ billion bank surpassed its goal of donating 1 million meals by 50%. For its 2020 campaign, CIT is raising its goal to 2 million.
The campaign started November 10 and is set to end December 15. CIT customers can support the campaign by donating directly to Feeding America. But they can also do so in other ways. For example, for every new person who signs up to receive electronic statements from CIT, finances equipment through the bank, or opens a new account at a CIT branch, the company will donate 100 meals.
The Thanksgiving campaign comes at a hard time in history. “This year, food insecurity is more pressing than ever,” said Susan Fitzpatrick, director of communications at CIT. “According to a recent study conducted by Feeding America, the demand for food assistance is dramatically elevated in all 50 states and an estimated 23% of U.S. households with children may face hunger as a result of the COVID-19 health emergency.”
Feeding America is one of the largest U.S. hunger relief organizations, with over 60,000 food pantries and 200 food banks. Headquartered in Chicago, the non-profit works by securing, shipping, and distributing food across all 50 States to people who need it. The organization has partnered with major financial firms, including Bank of America, Visa, and Wells Fargo.
For CIT, its partnership with the organization is part of the company’s larger initiative to give back to its community.
“We are a vital part of the communities where we live and work and partner with organizations that make a meaningful impact throughout our footprint,” said Fitzpatrick.
CIT encourages employees, customers, and social media followers to all take part in the event by clicking “like” and sharing its posts.
CIT is promoting this campaign through all major social media channels, including Facebook, Twitter, Instagram, Linkedin, and YouTube, with the caption “Two Million Meals, One Cause” and the hashtag #TwoMillionMeals.