branding Melbourne
No doubting that the Superbowl attracts the big boys with the biggest budgets.

And they don’t come much bigger than Mercedes-Benz and The Coen Brothers. Like a match made in first class on the red-eye from New York to Tokyo, this luxury auto brand and idiosyncratic cinematic combo have channeled Peter Fonda’s character from seminal 70’s film; Easy Rider. Instead of a Harley-Davidson chopper though, the hero of this mini movie is the Mercedes-Benz AMG GT Roadster. When a brand calls for pure entertainment and story-telling, it doesn’t get much better than this.  Buckle-up, tune in, drop out and enjoy…

Directed by Joel and Ethan Coen
Music: “Born to be Wild” by Steppenwolf
Easy Rider © 1969, 1997 Columbia Pictures Industries, Inc. All Rights Reserved.

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more at…
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