Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee.
Natural Light, the reduced-calorie beer brand under Anheuser-Busch, has introduced Naturdays, a light lager with deliver a strawberry lemonade flavour. Released in time for spring break, the product is currently being rolled out in stores across the United States.
An ideal beverage for social occasions, its packaging features a bold colour choice and pink flamingos to make a statement. In conjunction with the official premiere, the marque has developed a campaign which stars retired National Football League punter, Pat McAfee.
“We designed Naturdays with all-day refreshment in mind. We are excited to introduce a Natural Light beer to the market with a refreshing flavour that will get people to rethink their drink of choice,” said Daniel Blake, Senior Director of Value Brands, Anheuser-Busch.