Bath-based digital media buying agency SearchStar, and London-based multilingual digital marketing agency Adapt Worldwide, have announced that they will now operate as one company, retaining the Adapt name while launching a new-look brand and proposition for 2021.

Both agencies had previously been acquired by international localisation company, Welocalize, with SearchStar the most recent acquisition in 2018.

Together, SearchStar and Adapt become a global digital performance marketing agency, with an expanded list of services focusing on delivering growth for ambitious clients domestically and internationally. Adapt's service offering now includes paid search, SEO, programmatic, paid social, content marketing, conversion optimisation and web analytics.

Importantly for Bath and the wider area, the new launch of one of the South West's largest agencies brings with it new employment opportunities in the digital sector. With growth ambitions of Its own, Adapt will continue to hire aggressively at all levels at It seeks to expand Its teams across Its entire service offering.

Speaking of the merging of both agencies, managing director, Jon Greenhalgh, said: “The integration of SearchStar under the Adapt Worldwide name, and launch of a new agency brand is a huge milestone in an incredibly positive period of alignment within the wider digital marketing operation of our parent company, Welocalize.

“It’s the culmination of two years of progress – the coming together of two highly talented teams of digital marketers into an agency capable of delivering 'growth without boundaries', domestically and internationally. And it’s not only the growth this move will be able to deliver for our clients that excites me – it also creates fantastic opportunities for the team. An opportunity to truly broaden their horizons and take further steps in their careers.

Greenhalgh continued: “Importantly, retaining our identity as a distinct digital brand means we have been able to preserve the agility of operating as an independent. And one able to take full advantage of the truly multi-market nature of Welocalize to assemble teams specifically aligned with each client’s needs globally.

“It is with that support that we find ourselves in a unique position to meet the expectations of today’s most ambitious brands, whatever they want to achieve - be it to launch internationally, bolster growth in existing markets, or identify opportunities for global expansion.”

The launch of the new Adapt brand and integration of SearchStar is effective from 13 January 2021.