9 Best Landing Page Builders For Shopify 2021
Did you know that increasing your number of landing pages from 10 to 15 can lead to a 55 percent increase in leads? However, it’s vital for your landing pages to be professional and optimized for conversions.
To ensure your landing pages look professional and have a great user experience, you need to use the right landing page builder.
Fortunately, there are many excellent options available for Shopify users.
Today, I will be going over the 9 best landing page builders for Shopify.
Whether you are building a new Shopify store or are not satisfied with the landing page builder you are currently using, this article is for you.
Let us get into it.
The 9 Best Landing Page Builders For Shopify In 2021
GemPages is my #1 recommendation if you are looking for a Shopify landing page builder. Over 30,000 Shopify stores are using GemPages.
GemPages uses a drag and drop interface, so you won’t need to know any coding to build your landing pages.
Just drag and drop the elements you want into the page, including text, countdown timers, buttons, and widgets.
You don’t have to start from scratch, either. You can use the premade templates to create landing pages, about pages, contact pages, product pages, and more.
If you create a landing page that you like, with the elements in a particular order, you can save that page as a template to use for future landing pages.
You can save not only entire pages but also sections of pages to place on other pages.
All GemPages landing pages are fully responsive.
They will automatically adapt to the screen they are being viewed on, regardless of the device type or screen size.
There are over 50 landing pages you can use.
Not only are GemPages landing pages optimized for all types of devices, but they are also optimized for conversions.
Everything from the styling of the call-to-action buttons to where the product images are located on the page was designed with conversions in mind.
Some elements that will help you get more conversions include social sharing buttons, related products widgets, embedded videos, and more.
There are over 65 elements in total, including:
- Product pricing
- Product variants
- Before/after images
- Parallax scrolling
- Sliders and carousels
- Google Maps
- Video background
- Add to cart buttons
- Stock counters
- Product reviews
In addition to being optimized for conversions, all landing pages are fully optimized with SEO in mind to help you get more rankings.
GemPages is compatible with other Shopify apps. You can use it in tandem with Klaviyo, Mailchimp, Oberlo, and many other apps.
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So, how much does GemPages cost? There are currently three plans available:
- Starter, $15/month: You can create unlimited pages, but you are limited to two-page types: home pages and subpages.
- Professional, $29/month: You need this plan to get unlimited access to the landing page template library and if you want to create all page types.
- Advanced, $59/month: With this plan, you can install GemPages on up to three stores as opposed to one. You will also get priority support and be able to sync GemPages on your three websites.
All plans are paid monthly and come with a 30-day money-back guarantee. In addition, a 10-day trial is available.
Always check the GemPages pricing page for updated pricing information.
Some exciting things are in the works, too.
For example, they are working on 404 and password pages, content scheduling, animations, and A/B split testing.
Shogun is another excellent Shopify page builder, besides Gempages, that I highly recommend.
In addition to Shopify, it integrates with BigCommerce and Salesforce Creative Cloud.
There are over 30 premade templates to choose from for all kinds of pages in all types of industries. You can customize your pages using drag and drop; there’s no need to know any coding.
Elements that are available for you to add to your pages include:
- Countdown timers
- Sale and discount tags
- Parallax effects
- Video and image backgrounds
Some other things you can add to your pages to increase conversions include:
- Image overlays
- Hover effects
- Add to cart buttons
- Video galleries
- Image galleries
- Sizing charts
All templates are fully mobile responsive. However, as if that were not enough, you can actually customize your pages for different types of devices.
For example, you can create different versions of a page for laptops, tablets, and mobile phones.
Keep in mind that Shogun is compatible with any existing Shopify theme you might have. You will be able to edit your existing pages or create new ones.
It is also easy to optimize your pages for SEO. You can easily change the page titles, meta descriptions, meta tags, and alt text.
A neat feature you can enjoy when using Shogun is the A/B split testing feature.
You can set up unlimited A/B split tests to compare variants of the same landing page and see which one performs best.
You can also track your store’s performance. Monitoring metrics like your bounce rate and add-to-cart rate can help you improve your SEO and conversion rates.
Shogun is fantastic for teams because you can add team members and assign different permissions to different team members.
Shogun has a platform called Shogun Frontend. Shogun Frontend may be right for you if you have an existing Shopify store, as it integrates with your existing Shopify backend.
Shogun Frontend promises almost instant loading times and unlimited customization.
The Shopify Shogun app integrates with several other tools, including:
- Google Analytics
- Adobe Typekit
So, how much does Shogun cost? There are three plans available for Shogun Shopify users:
- Build, $39/month: You will get access to the basic features, with a limit of five staff accounts and 25 pages.
- Measure, $99/month: You can add 10 staff accounts and create 250 pages. You will also get features like content scheduling, A/B split testing, and the analytics suite.
- Optimize, $149/month: You can add 10 staff accounts and create up to 350 pages. You will get access to developer tools and live chat support.
There is a free 10-day trial available for all plans. Check the Shogun Shopify pricing page for updated pricing information.
Keep in mind that these prices are only for Shogun Shopify users. If you are using Shogun on another platform, prices may differ.
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PageFly is another good option you can consider besides Shogun and Gempages. It comes with more than 50 templates you can use to create pages quickly, including:
- Home pages
- Landing pages
- Product pages
- Password pages
- About pages
- Contact pages
- And more
Using the drag and drop website builder, you can create landing pages and add elements like countdown timers, sliders, and pop-ups. You can also track the performance of the landing pages you have created by integrating with Google Analytics.
All templates are fully optimized for mobile devices.
When you are creating a page, it will save automatically, so you don’t lose your work.
You can also save a layout you started on one page to reuse on future pages.
PageFly integrates with a lot of third-party tools like Loox, ReCharge, and JudgeMe.
These integrations allow you to add reviews to your page, let customers set up a payment plan, and a lot more.
One of the best parts of PageFly is that it is free to use. The forever free plan allows you to use all page elements and all page templates.
However, you can only create one page per page type (for example, one home page and one product page).
There are some other limitations as well.
For example, you can save only one section to reuse on other pages.
Other plans currently available are:
- Silver, $19/month: 20 regular pages and two pages per other page type
- Gold, $39/month: 30 regular pages, five home pages, five password pages, 30 pages per other page type
- Platinum, $99/month: Unlimited page types and unlimited saved sections
PageFly does offer a free trial, but remember to check the PageFly pricing page for updated pricing information.
The goal of LayoutHub is to make building landing pages easy for everyone, regardless of how much experience they have.
They also design their pages for optimal conversions.
There are quite a few page layouts available in the library. In fact, LayoutHub plans to release between 30 and 50 new layouts every month, so you will never run out of unique pages to build.
Since LayoutHub was designed for non-technical people, it is relatively easy to use.
The drag and drop editor allows you to customize your pages, and all pages are automatically optimized for SEO purposes.
LayoutHub is compatible with all Shopify apps and themes, so you can continue using your apps and themes as before.
LayoutHub is a great budget option for new entrepreneurs who are just getting on their feet.
It has a free plan, though you are limited to three standard pages, and you will also have LayoutHub branding displayed in the footer of your website.
Other plans currently available are:
- Basic, $14.99/month: 10 pages of any page type, 10 autosave drafts, live chat, and no footer branding
- Pro, $29.99/month: 50 pages, 50 autosave drafts, and more
- Single, $59.99/month: Unlimited pages, 100 autosave drafts, and priority support
Always check LayoutHub for updated pricing information, as pricing is still subject to change.
The LayoutHub app currently has over 1,200 reviews, with an average star rating of 5 stars, so it must be good.
Check the LayoutHub Shopify app for updated review data.
5. Zipify Pages
Zipify is a suite of tools for Shopify stores, and one of their tools is the Zipify Pages landing page builder.
When you use Zipify, you will be able to use their tried and tested templates to build your pages – all of them come from real campaigns that were successful.
New templates are added on a regular basis, so you can keep building unique pages.
You can customize those templates using the drag and drop editor. Zipify is always adding new blocks and elements to add to your pages and help you increase your conversions.
Some cool elements you can add to your pages include:
- The countdown timer, which comes in two modes: evergreen and one time, will track your visitors, even if they are browsing in incognito mode, so that it doesn’t reset when they visit your page again.
- The video player, which also comes in two modes (evergreen and one time), can redirect your visitors to any landing page you want.
- Lightboxes that pop up when a user clicks on a button
Some other useful features that you can enjoy when using Zipify include:
- A/B split testing
- Full members area
- Reporting and analytics
As for pricing, Zipify is a bit more expensive than many other landing page builders.
The starting plan is $67/month, and it allows for up to 250,000 page views a month.
If you want more advanced features, sign up for the $97/month plan. You will get features like:
- Split testing
- Scheduled page publishing
- Shopify blog integration
- Booster pages
- Up to 500,000 page views a month
- Reporting dashboard
If you need unlimited page views, you can sign up for a custom enterprise plan.
As prices are subject to change, so always check the Zipify pricing page for updated pricing information.
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6. AZEXO Free Page Builder
AZEXO is an excellent Shopify page builder for entrepreneurs on a budget.
It works with your existing Shopify theme – you will be able to edit any template or override a section of your existing Shopify theme.
There are over 110 elements you can add to your pages, including content, forms, and products.
Not only is AZEXO free and incredibly easy to use, it also has some features that other landing page builders, including Shogun, do not have.
Here are some of them:
- Lookbook/hotspots map
- Override existing Shopify theme sections
- Layered building with Photoshop
- Header editor
- Footer editor
Although AZEXO is free, they do have a premium plan, which costs $19/month.
On the free plan, you will only be able to add basic elements to your pages, AZEXO credits will appear in the footer of your pages, and you will have restricted access to customer support.
For priority support, advanced elements, and no credits in the footer, sign up for the premium plan. Although the free plan is limited in those regards, it is still a great option.
7. Page Studio Page Builder
The Page Studio Page Builder is a powerful and professional page builder that you can use to build beautiful pages.
You can build all kinds of landing pages with the Page Studio Page Builder, including:
- Email landing pages
- Home pages
- About pages
- Contact pages
- Story pages
- Frequently asked questions pages
- And more
There are tons of elements you can add to your pages, including:
- Parallax effects
- Social buttons
- And a lot more
One of the cool things about the Page Studio Page Builder is that there is a built-in CDN network powering all assets and media.
This means that your landing pages will load quickly, regardless of where in the world your visitors are.
Another cool feature is the ability to preview how your pages will look on different devices as you are building them.
You can visualize how they will appear on desktop computers, tablets, and mobile phones.
Live chat is offered to all Page Studio users during normal business hours, making it easy to get help.
Page Studio costs $9.99/month, but you can get a 14-day free trial before you pay anything.
Always check the Page Studio Page Builder page for updated pricing information.
I do want to mention that even if you uninstall the app and cancel your plan, you will still be able to keep your pages; they won’t disappear.
8. Hypervisual Page Builder
Hypervisual is a page builder designed for eCommerce stores.
Using the Hypervisual app, you can create beautiful product pages.
It’s called Hypervisual for a reason. You can add giant images that really make each product’s features stand out, though they will be adapted to the screen size so that they don’t ruin the user experience.
You can add cross-sells and upsells that customers can add to their cart without leaving the page, and you can also create add-to-cart buttons.
Hypervisual integrates with Google Analytics and Facebook Pixel for tracking and analytics. It also integrates with Mailchimp and Klaviyo, so you can create email campaigns.
Hypervisual is not free. It costs $9.95/month, though there is a free 14-day trial available. To contact customer support, you can either email them or chat with them live in the app.
With the Merchant Plan, which costs $9.95/month, you can have unlimited blog posts, but you can only have 12 active landing pages at a time. The Pro plan ($24/month) allows you to have up to 36 landing pages.
For unlimited active landing pages, sign up for the $49/month plan.
Always check the Hypervisual app page for updated pricing information.
Instapage is a well-known landing page builder. Since it integrates with Shopify, it’s a great landing page builder to use for your Shopify store.
According to Instapage, customers who use it get up to 400 percent more out of their ads, but that is obviously not guaranteed and will vary.
Instapage is an excellent landing page builder because it allows you to personalize your landing pages for specific target audiences or advertisements.
By setting up a special landing page version for each target audience or ad, you will get more conversions.
Other cool features that will help you increase conversions are A/B split testing, analytics, and heatmaps.
Using the heatmaps, you will be able to see where on your landing pages your visitors are scrolling to or clicking on.
These heatmaps can help you understand which calls to action are being clicked on, for example, and which are not.
You will also be able to use the AdMap feature to visualize your ad campaigns and connect ads with relevant landing pages.
All of Instapage’s landing pages are fully mobile responsive and load very quickly using Instapage’s Thor Rendering Engine.
Instapage integrates with Shopify via Zapier. You can add Shopify Buy Buttons to your Instapage landing pages, and you can connect Instapage to Shopify to accept credit cards and manage orders.
You can also set up multistep forms. Multistep forms allow you to break up forms into several steps to make the forms seem easier to fill out, which can help you get conversions.
It is a great landing page builder for teams due to its collaboration features.
You can comment on edits and leave feedback, and you can even share landing pages with clients.
Instapage is not cheap, however. It costs $199/month, but you can get a discount and pay only $149/month if you sign up for a yearly plan.
You can also set up a custom enterprise plan; check the Instapage pricing page for updated pricing information.
Wrapping It Up: What Is The Best Shopify Landing Page Builder?
GemPages is, without a doubt, the #1 landing page builder for Shopify stores, though Shogun is a close runner-up.
GemPages is extremely easy to use, it has awesome templates, and it allows you to customize your pages with unique elements.
GemPages also offers competitive pricing, making it affordable for entrepreneurs and eCommerce store owners all over the world.
Using the GemPages Shopify App, you will be able to create and manage landing pages easily.