Marketing Your Business During Times of Adversity with Eleanor Beaton of Fierce Feminine Leadership on Women Entrepreneurs Radio
Topic: Marketing Your Business During Times of Adversity
– Which companies SHOULD double down in their marketing efforts
– How to craft a meaningful message for your market without contributing to the hysteria
– How to DELIVER your messages — and, potentially, your marketing — in a way that doesn’t tarnish your carefully built reputation.
Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious professional women and business owners develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made.
Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management. In 2017, she won the prestigious Profiles in Diversity “Women Worth Watching” Award for her work promoting diversity and inclusion. She was also named Canada’s Leadership Coach of the Year by the 2017 Corporate Excellence Awards.
Eleanor has been privileged to serve some of the country’s most recognized women leaders, including Arlene Dickinson, star of CBC’s hit show Dragon’s Den and former Canadian First Lady Margaret Trudeau.
An international keynote speaker, Eleanor has presented at conferences whose rosters include such notables as former US Secretary of State Hillary Rodham Clinton, Oscar-nominated actress Taraji P. Henson and 23andMe Inc. co-founder Anne Wojcicki.
Listen on Podomatic: https://www.podomatic.com/podcasts/dbcoach/episodes/2020-04-29T20_10_52-07_00
Subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2