A good run expected for Selangor e-Bazar CNY campaign
by S BIRRUNTHA / pic by TMR FILE
THE Selangor government has targeted over 25,000 small and medium enterprises (SMEs) to participate in the upcoming e-Bazar Chinese New Year (CNY) campaign through the Lazada and Shopee online shopping platforms.
State executive councillor for industry and trade Datuk Teng Chang Khim (picture) said the campaign will be held from Feb 1 until March 7 this year.
“The campaign targets the participation of 25,000 SMEs and micro-businesses, including 12,500 new e-merchants which are expected to be onboarded.
“Like previous rounds of the Selangor e-Bazar campaign, it is to assist SMEs and micro-businesses in Selangor embrace digitalisation to survive in the challenging business environment caused by the Covid-19 pandemic,” he said in a statement yesterday.
He said the state government will also channel RM2 million worth of discount vouchers to Shopee and Lazada for online buyers under the campaign.
The campaign is jointly organised by Selangor Information Technology and Digital Economy Corp Sdn Bhd and Invest Selangor.
Apart from benefitting businesses, Teng said the campaign will provide a safe environment for people to buy online with more choices of products with discounted prices.
“With the current reimposition of the Movement Control Order, going digital has never been this urgent for businesses to ensure a continuous cashflow.
“While people must maintain social distancing to break the chain of Covid-19 transmission, let us not forget to maintain social connections with our beloved family and friends,” he said.
The Selangor e-Bazar CNY campaign is also expected to offer a safe marketplace for family and friends to discuss the latest popular festive goods and food.
Teng said people can buy mandarin oranges, festive biscuits and hampers and deliver it to their parents and friends who stay in the hometown, in an attempt to reconnect with them.
“We may not be able to go back to our hometowns this year but buying gifts through the e-Bazar platform shows how our affection for our parents, family and friends will never be disrupted even by the Covid-19 pandemic.
“On the other hand, the state government is committed to the digitalisation agenda in assisting SMEs, micro-SMEs and merchants to go digital,” he added.
Teng said the previous two rounds of the Selangor e-Bazar campaign had created millions of direct sales which proved that the digital economy agenda utilised by the state government has effectively assisted merchants to generate more income online to weather the Covid-19 storm.
From both the campaigns in 2020, SMEs had successfully generated a total of RM1.39 billion in a ripple effect to the economy through direct sales worth RM43.76 million, from the total of RM3 million in vouchers channelled by the Selangor state government last year.
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