After update, only 4 percent of iOS users in U.S. let apps track them
Apple released iOS 14.5 to the public at the end of April, which included the ability to stop apps from tracking your activity for ad targeting purposes. New data shows just how popular the feature is.
When a user opens, downloads, or updates an app for the first time after they download the new iOS, they have to opt in to letting that app track them.
According to Verizon Media-owned Flurry Analytics, almost everyone is saying "no, thanks." Just around 4 percent of U.S. users have said "yes."
Flurry is an analytics tool that the company says is installed in 1 million apps. Since iOS 14.5's public launch, it has been tracking the opt-in rate every day using data from 2.5 million devices. Read more...More about Advertising, Ios, Privacy, Tech, and Big Tech Companies