🌠Deftly Avoiding the Ghosts of the PPC Mistakes Present?

Ever wake up one morning and think to yourself:

“Jeepers self, I know the holidays are coming…. I wonder how I increase my PPC earnings via the Holidays?”

If so you’re definitely not alone – the Holidays are a fantastic way to beef up your bottom line!”

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

www.wordstream.com/blog/ws/2021/11/09/holiday-ppc-mistakes

There, you’ll discover goodies like:

“…Ramping up your spend a little too much

Your holiday marketing ramp up doesn’t mean you have to go overboard with raising your PPC budgets. While in some industries bid prices have been known to increase as high as 140% over their yearly average during the holidays, don’t let this scare you into raising your bids and budget beyond your means.

Think of your holiday PPC campaigns as you would a sport: you can be the most in-shape person in the world, but you’ll lose the game if you lack the necessary skills. In this case, your budget is your fitness level and your strategy is your skill level. Your budget can only take you so far in PPC, but your optimization strategy is what will bring home the trophy…..”

and

“…. Putting all your PPC budget into one tactic

I should have put a warning in the beginning that there will be a lot of anecdotal analogies in this post. As the saying goes, don’t put all your eggs in one basket.

During the off-season, you may have one “tried and true strategy” that works for your account. However, since holiday customers will be everywhere across their devices this season, a multichannel strategy is the best option for PPC success.

Not only will you want other PPC strategies running in case one tactic falls short, but you’ll also want to maximize your PPC opportunities across channels…..”

and more!

Getting a handle on Holiday PPC is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look Up Holiday PPC tutorials

Need help with that? Consider:

www.searchenginejournal.com/holiday-marketing/holiday-ppc-strategy/

www.wordstream.com/blog/ws/2013/11/26/advanced-holiday-adwords-strategies

powerdigitalmarketing.com/blog/prepping-for-the-holidays-a-guide-to-ppc-holiday-strategy/

www.prnewswire.com/news-releases/amazon-ppc-strategy-company-shares-benefits-of-promotions-for-holiday-season-301189131.html

www.sharpinnovations.com/blog/2021/09/start-holiday-marketing-campaigns/

Next, move to:

Step 2.) Learn from Visualy Engaging Holiday PPC Tutorials

Need resources for that? Check out:

www.youtube.com/watch?v=cZQyT1Nr2Fc

www.youtube.com/watch?v=ymEshHQOd4w

www.youtube.com/watch?v=RinOM0UTR2Y

www.youtube.com/watch?v=a-JmhK9nKJk

www.youtube.com/watch?v=N2nc38GLUdY

Finally, move to:

Step 3.) See How You Can Make Money from Your Efforts!

Need ideas for that? Consider:

www.goinflow.com/blog/holiday-ppc-tips/

growmyads.com/holiday-ppc-prep-tips/

www.dreamscapemarketing.com/digital-marketing-blog/should-you-pause-ppc-campaigns-for-the-holidays/

www.hallme.com/blog/drive-holiday-sales-with-these-6-advanced-ppc-hacks/

www.bookskeep.com/blog/how-to-prepare-your-amazon-ppc-for-a-profitable-q4/

Good stuff!

Your takeaway?

Next year is fast approaching…

Why not see if Holiday PPC is the key that can help you profit today?

Enjoy!

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Source: barbaraling.com

🌠Deftly Avoiding the Ghosts of the PPC Mistakes Present?