Everyone Loves New Balance’s 550, Even COMME des GARÇONS
Highsnobiety aims to provide our readers with the latest updates in the fashion and sneaker world. However, we cannot verify the reliability of any unauthorized leaks or rumors unless this information is provided directly by the brands themselves.
So when I see a leak suggesting the existence of a forthcoming COMME des GARÇONS HOMME x New Balance 550, my eyebrows are not raised. Heck, I wouldn’t be at all surprised that they’re legit though, obviously, neither company has confirmed the shoe’s existence or even officially announced the collaboration — that’s an, erm, “artist” rendering above.
But there are photos of the very tame collaboration floating around social media, which checks out.
After all, it is Paris Fashion Week, when every brand that’s any brand takes to the French capitol for showrooms aplenty.
Showroom shots suggest that a COMME des GARÇONS HOMME PLUS x Nike Terminator is in the works, which is fine and dandy, but shots of the COMME des GARÇONS HOMME x New Balance 550 are even rarer so definitely take it with a grain of salt.
And, in case it wasn’t clear, note that HOMME is totally separate from the far more adventurous HOMME PLUS.
Still, Watanabe still presumably oversees the workwear-inspired HOMME line — CdG is notoriously insular about who exactly does what — and his own men’s brand is doing New Balance collabs for Spring/Summer 2023, so why not HOMME?
Watanabe himself dished a New Balance 480 collab some time back, which is basically the 550’s more obscure older brother, and HOMME issued its own New Balance 57/40 in 2021, adding further fuel to the flames of rumor.
With Aimé Leon Dore, Joe Freshgoods, Size?, and New Balance itself dropping instant-sell-out 550 colorways, it’s impossible to imagine the 550 hype dying down for the foreseeable future and doubly so if the COMME des GARÇONS HOMME x New Balance 550 is real… and if it is really dropping early next year.