[EXCLUSIVE] Publix to Shutter GreenWise Market Store in Atlanta
After making its Atlanta debut last June, Publix has decided to pull the plug on its GreenWise Market banner in East Cobb. The roughly 25,000 square foot store anchored the new Sandy Plains MarketPlace shopping center at the corner of Shallowford Road and Sandy Plains Road. The store, meant to be Publix's answer to Whole Foods Market and The Fresh Market, stocked a wider variety of natural, organic and "better for you" offerings than a typical Publix in addition to fresh-made burritos, sushi, acai bowls, smoothies, and pizza.
ToNeTo Atlanta visited the store several times and while it was beautiful, well-merchandised and provided for a pleasurable shopping experience, the store almost always seemed to have more staff than shoppers.
According to employees at GreenWise Market, news of the closure caught many off guard, with the store expected to cease operations as of December 11.
On November 10, Publix opened a new store at East Cobb Crossing. The store was originally planned to be a GreenWise Market but the company opted to open it as a traditional Publix store, incorporating select features from the healthy banner such as an increased variety of prepared foods as well as some design and layout elements.
Following the closure of the GreenWise Market in East Cobb, Publix will continue to operate eight GreenWise Market stores including seven in Florida and a single unit in Mountain Brook, an upscale community in Birmingham, Alabama. An eighth Florida area GreenWise Market is expected to open soon in St. Augustine. Publix last August, Publix closed GreenWise Market stores in Lexington and Mt. Pleasant, South Carolina.
Despite abandoning the GreenWise banner in metro Atlanta, Publix does have plans to open more than a dozen new stores in the greater metro Atlanta market over the next 12-24 months. Earlier this month Publix opened a new store on East Ponce de Leon Avenue near Decatur with other imminent store openings slated for Tucker, Dunwoody, and Chamblee, among others.
Are you surprised to see Publix close its GreenWise Market store in East Cobb? Did your shopping habits change when the GreenWise Market store opened? What would you like to see replace GreenWise Market in East Cobb?
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