Facebook Can’t Fix This.
The last 24 hours have not been kind to Facebook’s already bruised image. Above are four headlines, all of which clogged my inbox as I cleared email after a day full of meetings.
Let’s review: Any number of Facebook’s core customers – advertisers – are feeling duped and cheated (and have felt this way for years). A respected reporter who was told by Facebook executives that the company would not use data collected by its new Portal product, is now accusing the company of misrepresenting the truth (others would call that lying, but the word lost its meaning this year). The executive formerly in charge of Facebook’s security is…on an apology tour, convinced the place he worked for has damaged our society (and he’s got a lot ofcompany).
In other news, Facebook has now taken responsibility for protecting the sanctity of our elections, by, among other things, banning “false information about voting requirements and fact-check[ing] fake reports of violence or long lines at polling stations.”
Yep, a company that, in its core business, is currently charged with evasion, misstatements, and putting growth above civic duty is somehow still solely responsible for fixing the problems it’s created in our civil discourse and attendant democracy.
Does this feel off to anyone else?
We’ve had nearly two years of congressional hearings, nearly two years of testimony and apologies and “we must do better-isms.” While the company must be commended for actually making several things better (the ad transparency platform, for example), the fact that we continue to believe that the appropriate remedy for what ails us is to let the fox fix the holes in our chicken coop is downright….baffling.
I guess this is what you get when the folks in power are happy with the results of our elections.
But here’s my prediction, and it won’t take long for me to be proven right or wrong: Should the Democrats take control of the House, things are going to change. Quickly. Sure, with only the House, the Democrats can’t actually force any new regulation, nor can they command any cabinet level policy shifts.
But as Trump well knows (and fears), a subpoena is a powerful thing.
Now, if the Democrats don’t win the House, well, that’s another column.