How To Build An Online Community

I’ll send this out a little differently on Twitter here’s my profile over there.

I’ve built online communities 4x and it gets easier each time. Probably, because some of you have been reading me for 20+ years.

Thank you!


KNOW YOUR WHY – most the advice I see is about ramping up follows and seeking to convert attention to cash.

Pay attention and you might find that cash-for-attention isn’t what you seek.

Know your goal and write it down – if you’re successful then the crowd will nudge you in unexpected ways.

My reasons:

Establish Expert Credentials – doing 100s of case studies in public will let you “get your story straight” and build a network of successful students who’ve applied your best advice.

Where this gets really exciting is when you see someone take your lessons and improve upon them. My current project of getting-back-in-shape is using techniques taught to me by coaches who studied my approach. Cool!

Connect/Engage – I live in a narrow niche and have a set of values outside the norm. Toss me on Twitter and there are a million like-minded folks. I get a kick out of engaging from Finland to Switzerland to Brazil.

Take time to unsubscribe from vibes you don’t want.

My feed is positive and WAY better than reading the news.


MUTE AND MOVE ON

A fact of the internet => Yahoo-encounters scale faster than reach

I recommend a one strike and you’re out policy.

It’s never been easier to mute and move on.

My “why” does not require helping everyone, being universally liked or getting wrapped up in drama.


PICK A TOPIC YOU KNOW WELL

Lots of people know more than me, nobody knows my story better than me

…and it’s an interesting story because I…


DO INTERESTING STUFF THEN WRITE ABOUT IT

  • Taking a leave of absence, qualifying for World Champs and winning Ultraman Hawaii…
  • Being absolutely miserable then figuring out a way to get better…
  • Handing back a Private Equity partnership because I wanted to live an outdoor life…
  • Changing myself so I could attract a wonderful woman…
  • Learning to be an expert skier, late in life…
  • Write a book, then another…
  • Going from the couch to running a 35-minute 10K…
  • Giving comfort to the dying…

Be willing to fail – failure makes for great copy.

…and if you don’t fail… even better copy!


HELP STRANGERS

Ten years ago, I didn’t know my kids. So glad I made a choice towards family. We only get one chance to know a kid then they’re grown up.

  • Before I had my kids, I had my team.
  • Before my team, my readers.
  • Before my readers, fellow athletes trying to figure out sport.

While you are doing work… leverage yourself. Create systems to capture your best ideas – it might be as simple as a bedside notebook and a Notes App.

Pay attention to everyone who responds positively to your message.

Dial down those with a negative bias – this is very tough with the rich & famous – you do not want to “catch” a negative bias.


DO IT EVERY DAY

Pick one format/platform: blog, Twitter, forum, FB/IG, video… set yourself a schedule and do it every day.

13 cycles of my Content Week was enough to add 1,000 people to my network.

Further, by staying positive, I like ALL these people!

Make sure you like the world you create


ANALYTICS ON

Why?

Most simply, because the author doesn’t get to choose what interests the reader.

  • Capture what interests people (One Page PDFs)
  • Reinforce your best ideas (Copy & Paste Links)
  • Spend time improving your best stuff

Finally, there is no goal

The reward is in the work, improve the world one interaction at a time.

How To Build An Online Community