Le Col & Wahoo Combine To Co-Sponsor Leading UK Based UCI Women’s Pro Cycling Team
New name, exciting ambitions, still the best-looking kit in the pro-peloton. Today, the Le Col Wahoo team – formerly known as DROPS Le Col s/b Tempur – launches, developing the next generation of female cycling talent and helping to color the road with some of the very best international cyclists. Ahead of the 2022 UCI season, the new-look team launches with grand ambitions to continue the work towards the UCI Women’s World Tour, with the fastest kit and latest performance technology.
The team will continue to be directed and managed by Tom and Bob Varney, the force and founders who set up the original Drops team in 2015. Since then, the team has gone from strength to strength and celebrated one of their best seasons last year, which included supporting Joss Lowden to break the UCI Women’s Hour Record in September.
Having supported the team for a number of years, technical apparel brand Le Col announced last year that they would be trebling their investment in the team. They will continue to bring their aerodynamic expertise and with the help of the riders, develop the fastest women’s kit possible, along with a full kit package for the season.
Yanto Barker, the founder of Le Col explains “For 2022 we are taking our partnership and support of the team to the next level – we have been developing some of the most advanced cycling kit possible and with the help of key riders in the team ensuring that this technology enables our riders to ride faster and further. Together with Wahoo, we will aim to ensure our backing not only supports the team but inspires the cycling community and encourages more women to race bikes”
This is Wahoo’s first headline sponsorship of a professional cycling team and a standout message that they are continuing to invest in women’s cycling to really help grow and develop the sport.
“Wahoo’s partnership with the team is in direct alignment with our core values,” says Wahoo CEO Mike Saturnia. “These athletes demand the best equipment in order to allow them to reach top form and come into each race fully prepared. The Wahoo KICKR indoor training ecosystem, ELEMNT GPS computers, TICKR heart rate monitors, and Speedplay pedals are the best equipment available, and will greatly enhance all of the athlete’s performance this season, and for years to come
Mike goes on to further explain the partnership; “In parallel with the original mission of the Drops professional cycling team, Wahoo’s purpose is to build the better athlete in all of us, and nowhere is that better displayed than with this partnership. Women’s racing provides some of the most exciting bike racing for viewers and it deserves a much bigger platform to exhibit the riders talents and skills. We aim to aid the team in qualifying for the Tour de France Femmes in 2022 and share their ambition of becoming a World Tour team in 2023. Together we can bring women’s cycling to a larger audience and inspire new generations of female cyclists.”
Tom Varney, Co-Founder and General Manager of Le Col Wahoo said: “We’re delighted to see both Le Col and Wahoo come together to back the team’s development and move us towards our goal of being the best in the world. We believe both Le Col and Wahoo are leaders of their respective fields and their support will be integral to the team and its riders getting to the WorldTour in 2023.”
For more information on Le Col Wahoo, please visit www.lecolwahoo.com.
About Le Col
Le Col was born from one pro rider’s push to create the best performance cycling apparel. Their founder, former GB cyclist Yanto Barker remains central to the development of Le Col kit. Putting his professional insight and hours of testing into every fine detail, it’s Yanto’s cycling expertise and pursuit of performance perfection that gives Le Col the leading edge. Pro-cycling experience goes into the design of every detail of their kit. Le Col has one of the widest testing and development networks in cycling, thanks to their professional teams constantly feeding back after testing, racing, and winning in their kit. Although it’s designed and developed in London, Le Col kit is produced in their own Italian factory in the shadow of Monte Grappa, offering unparalleled quality and performance detailing on the clothing they produce.
About Wahoo Fitness
Located in Atlanta, GA, Wahoo Fitness has created a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts. Wahoo’s award-winning line of products includes the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of GPS devices and sport watches, the TICKR family of heart rate monitors, as well as Speedplay dual-sided pedals and the Wahoo SYSTM training app to help you become the most complete cyclist. Learn more about Wahoo’s full line of products and apps at WahooFitness.com.