Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values

Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members of this generation grew up eating social media for breakfast. They watch “TV” on YouTube. And when it comes to events, they’re most likely to connect with environmentally-conscious brands and inclusive experiences. Oh, and the Instagram-bait museum? They’re over it. Read more here.


Read our other Top 10 stories:

2. All Hail the ‘Game of Thrones’ Activations

3. Event Marketers Literally Clean up Their Act

4. Brands ‘Fit in’ with Health and Wellness Experiences

5. Visible Charges into the Event Space with a Phone-themed Pop-up

6. Netflix Promotes ‘The Irishman’ with a Password

7. Events Recognize Sober-Curious Millennials

8. Absolut Makes the Planet Fashionable at Coachella

9. Taco Bell Spices Up the Hospitality Space

10. Google’s Playground Wins CES

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Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values