Most Vegan Thanksgiving Ever? Not Exactly
Axios has declared that we are having our most vegan Thanksgiving ever. It sound like a good story. They made us look. But the story is not exactly true. In short, while we may be drifting toward more food from plants on the table, we are not making a headlong rush toward veganism.
Has Peak Vegan Come and Gone?
Does this mean that vegan food trends are dead? Hardly. The more careful description of Sentient Media rings true. They write that “as an idea, veganism is growing in popularity and visibility,” but the numbers of people who identify themselves as vegan really isn’t growing much. It’s a challenging dietary pattern to fully adopt.
Nonetheless, vegan-ish foods keep growing in popularity. Public sentiment seems to be drifting toward more plants and a bit less meat in our diets.
Nonetheless, Turkey Is Fading
Perhaps you’ve been reading that demand for turkey this year is strong and thus prices are up. That factoid might give the impression that we’re eating more turkey than ever, but it’s a false one.
The fact is that turkey production is down about two percent this year. Since 2017, it’s down six percent.
So this Thanksgiving will likely give more plants a place on our plates. It might not be the most vegan Thanksgiving ever, but it’s a good bet that it’s more plant-based than it’s been in recent memory.
Some of the hype for ultra-processed plant-based foods gives us pause. But this trend runs deeper than that smoke and mirrors game. The environmental case for more plants and less meat seems solid. So the drift toward more plants and less meat will likely continue. And thus, we will do well to embrace a bigger place for plants on the plates for our seasonal feasts.
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November 25, 2021