Some bad reviews are good
A client didn’t like your work or didn’t like you. It hurts to hear their words and realize you were the cause of their dissatisfaction, or at least they thought you were. Worse is the idea that their words might influence others to stay away.
But bad reviews are sometimes good for you.
When a client leaves a negative review and points out things they didn’t like, as long as they aren’t lying or fueled by misdirected anger, they’re providing you with valuable feedback you can use to improve what you do.
They’re telling you things they might never say to you directly—things they want you to do or stop doing, for example, or ways you can make the client experience better.
You might disagree with them, but if that’s how they feel, there’s a good chance other clients feel the same way.
And you need to know that so you can do something about it.
Don’t dwell on their harsh words, but don’t ignore them completely. Mine the value in what they say. Their review might cost you some future business, but it also might lead to a wave of glowing reviews and new business once you make some changes you didn’t realize you needed to make.
There’s another way negative reviews can help you. They can deter other clients who aren’t a good fit for you.
If you work from home and don’t have a full-time staff, for example, some clients might not want to hire you. Better they should know this before they hire you and find things to complain about.
If you’re the type who doesn’t sugarcoat your advice or baby your clients and someone complains about your bluntness or lack of empathy, it might lead to fewer clients who need handholding and more clients who appreciate the cut of your jib.
Bottom line, you might get more of the clients you want to work with and fewer of the kind who make you wish you’d gone to med school.