Spying on clients and competitors

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Do you know what’s going on in your clients’ businesses? The latest good news? The latest dirt?

You should. And you can. Just set up google alerts for the business and their key people and you’ll get an email whenever something happens.

When someone gets sued, investigated, or arrested, when someone wins an award, gets married, or dies, you won’t have to wait for someone to tell you, you’ll know. You can contact your client and congratulate them or express condolences.

Do the same thing for their industries and major competitors. When you learn something your client may need to know, they’ll appreciate your telling them, even if they already know.

If you represent consumers, set up alerts for their employers, their employer’s industries, their places of worship, and their local markets.

While you’re at it, set up alerts for your major competitors, your practice area, your referral sources, and yourself. You need to know when someone is talking about you or doing something that interests you or may concern you, things that present an opportunity or a threat.

And yes, you can also get a lot of ideas for your newsletter or blog this way.

Go here and set up an alert or two. You can always remove it, modify it, or add more.

Automate your market (and marketing) intelligence. Let technology bring the information to you so you don’t have to go looking for it.

The Attorney Marketing Formula

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Spying on clients and competitors

Spying on clients and competitors