Subway Relaunches Catering with ezCater
With new delivery and pickup options, simplified group ordering items and better packaging, Subway has relaunched its catering program and is now one of the largest catering providers on the ezCater marketplace.
As part of the company’s announcement, the massive sandwich chain with more than 37,000 U.S. locations cited an ezCater study showing that 93 percent of business leaders report that more employees are showing up to the office on days when the company provides free food.
Subway’s so-called elevated catering offerings now include a simplified ordering process for catering customers that includes pre-selected platters, lunchbox options and gallon-size beverages. Guests can place catering orders for delivery or pickup at any Subway restaurant, no matter the size or type of event.
Upgraded catering packaging includes new cardboard boxes designed with health and safety top of mind, including single-serve and pre-wrapped packaging and tote bags with a refreshed design.
Through ezCater, organizations can easily centralize food orders and fulfill everything from daily employee meals to company-wide meetings and events.
“As food for work becomes an increasingly important employee perk, we’re thrilled to help power the relaunch of Subway’s catering program,” said ezCater Chief Customer Care & Operations Office Mike O’Hanlon. “Now companies nationwide can bring Subway catering into their workplace and make the most of their lunch break.”
Subway’s catering relaunch is part of the brand’s ongoing transformation to improve all aspects of the brand, including the guest experience in restaurant and online, as well as introducing new menu items and ingredients.
“Over the last year, we’ve continued to see an increased demand for pickup and delivery orders overall, alongside larger catering orders spurred by a return to in-office operations and increased gatherings,” said Trevor Haynes, president of Subway North America. “As demand for catering continues to grow, Subway is the ideal choice with refreshed options and craveable, signature sandwiches that travel well, are easy to serve and accessible from virtually anywhere.”
“The enhancements to our catering program reflect a wealth of research, improve upon the guest experience with a simplified ordering process and reduced wait time for pickup or delivery, and have a positive impact on our franchisees’ bottom line, with most orders representing incremental sales,” said Jenn Saunders-Haynes, director of catering at Subway.