advertising technology

6 min read 2022-06-09 00:21:56

Spotify hypes the revenue potential of podcasts and audiobooks at its second Investor Day event

In its second Investor Day, streaming service Spotify updated the financial community about its potential for further growth and monetization,

3 min read 2022-05-10 01:01:28

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021

3 min read 2022-03-10 20:03:18

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up

8 min read 2021-12-03 07:33:22

Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other

4 min read 2021-12-02 17:32:33

30-second summary: A combination of government regulation and users demanding more privacy will soon make cookies, the go-to identifier

6 min read 2021-11-30 22:08:27

Be it a startup or a medium business, all the entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital

1 min read 2021-11-30 03:54:05

The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in

1 min read 2021-11-28 11:06:57

This might really anger some folks in my industry, but many companies simply don’t have a model that supports the investment into a massive site

1 min read 2021-11-20 03:31:53

Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must

1 min read 2021-11-12 22:25:18

Over the years, I’ve implemented and integrated dozens of social media platforms for clients. I still have great relationships with many and you

1 min read 2021-11-11 01:46:19

Salesforce Dreamforce is back and will be operating a one-day conference from New York City. The virtual event with Salesforce, Salesforce Partners,

1 min read 2021-11-08 23:09:54

The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces,

1 min read 2021-11-07 22:51:15

Voucherify is an API-first Promotion and Loyalty Management Software that helps launch, manage, and track personalized promotional campaigns like

1 min read 2021-10-30 01:01:00

Artificial intelligence has become essential to modern marketing. Companies are finding newer, more creatives ways to integrate AI into their

1 min read 2021-10-05 22:58:08

An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling