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Omnicom Launches New Gaming Unit LevelUpOAC
Over the course of the pandemic, the gaming boom drew fresh interest from advertisers and agencies into the space. Gaming always had a strong
Tag : Agency
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Breaking Down the Carbon Costs of an Ad Campaign
In response to the climate crisis, many major agencies have pledged to work towards net zero carbon emissions. Ad Net Zero, one of the best known
10 min read
The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising
In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on
2 min read
Aeromexico to deploy modern pricing software from Pricefx
Aeromexico has selected the Pricefx solution to help manage its pricing and commissions across its premium travel agency channel. The airline will
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Videohive Travel Agency Promo (MOGRT) 39167105 Free
Videohive Travel Agency Promo (MOGRT) 39167105 Free Download Premiere Pro Project Premiere Pro CC | Premiere Pro Project Files | 1920×1080 | 13.7
Grievance Myths
Grievance politics, like negative partisanship, is when our political actions are motivated as a way to defeat or strike back at a group we hate
22 min read
The Lottery of Birth: “Creating Freedom” by Raoul Martinez (Book Summary)
This is a book summary of Creating Freedom: The Lottery of Birth, the Illusion of Consent, and the Fight for Our Future by Raoul Martinez
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The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success
In this week’s Week in Review: HBO Max will be shuttered to make way for a new combined streaming service, WPP raises its revenue forecast for
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Videohive Welcome Creative Agency 39028548 Free
Videohive Welcome Creative Agency 39028548 Free Download After Effects Project CC | After Effects Project Files | 1920×1080 | 6.66 Mb Preview
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Payroll/Umbrella Non-Complaince: Risks and Impact on your agency’s valuation
If you follow news around Umbrella Companies, you know that the past 6 months have been hit by more revelations and scandals than ever
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The Buy-Side View: Q&A with Spark Foundry’s Rebecca Candeland
In this edition of the Buy-Side View, we speak with Rebecca Candeland, who earlier this summer joined Publicis Media’s Spark Foundry as Head of AV.
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Between Taboos and Freedom: Reproductive Justice at the Centre of Pan-African Resistance
I must have been about 14 years growing up in the late 90s in rural Uganda when I overheard a conversation about abortion by a group of women. It was
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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million
In this week’s Week in Review: A busy week in earnings seasons shows the first signs of a slowdown in TV ad revenues, the WFA says the industry may
11 min read
20 Tenets of Integral Theory: An Intro to the Philosophical Principles of Ken Wilber
The twenty tenets of Integral Theory are from the book A Brief History of Everything by Ken Wilber (Book Summary | Amazon): Quick
While Tech Companies Report Slowing Ad Spend, Agencies are Increasing Revenue Forecasts
A complex web of interrelated macroeconomic conditions – including inflation, supply chain issues, and the impact of the war in Ukraine – are